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Harmonic Expands Targeted Advertising Ecosystem

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Harmonic is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ.

The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetization.

Harmonic is now an integrated streaming ecosystem partner with Google Ad Manager. This prestigious partnership enables Harmonic's VOS®360 Ad SaaS to foster a more open ecosystem for server-side ad insertion (SSAI), allowing publishers to seamlessly optimize ad delivery, fill rates and demand to significantly increase revenue. Integration between Harmonic's SSAI solution and Google Ad Manager allows for scalable access to Google Ad Manager's monetization suite, including flexible demand types, formats, AI-driven insights and ad quality controls, resulting in a higher quality advertising and viewing experience.

"Our partnerships with Google Ad Manager and Equativ mark a significant milestone in our mission to transform video streaming monetization," said Gil Rudge, senior vice president of video products and solutions at Harmonic. "By combining our strengths, we are poised to create a dynamic ad tech ecosystem that empowers our customers to unlock new levels of monetization."

Partnering with cutting-edge supply-side platform and ad server provider Equativ enables video service providers to quickly and easily optimize revenue while maintaining control over key assets, including audience, data and content. Harmonic VOS360 Ad customers can reach international regions, including EMEA and APAC, by leveraging Equativ's deep understanding of the complexities of targeted ad delivery in high-growth markets.

At IBC2023, VOS360 Ad SaaS running on Amazon Web Services (AWS) and integrated with the AWS Elemental video pipeline will be demonstrated at the AWS stand 5.C90. Harmonic will demonstrate its targeted advertising solutions and latest innovations in streaming and broadcast delivery in stand 1.B20.

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