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beIN SPORTS Partners With Screach Streaming Platform

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beIN SPORTS has teamed up with the Screach streaming platform to deliver its coverage of elite world soccer and tennis to thousands of commercial venues across Australia.

Launched in Australia in 2014, beIN SPORTS holds the exclusive Australian broadcast rights to more than 1000 elite football matches a year, including all fixtures in Italy’s Serie A, English Football League, Carabao Cup, Scottish Premiership, and French Ligue 1. On Friday, beIN SPORTS announced its acquisition of Bundesliga broadcasting rights for the next three seasons.

It's also the home of top-tier world tennis, holding the Australian rights to all ATP and WTA tour events, as well as the Davis Cup and Billie Jean King Cup. A global pioneer in streaming, in July beIN SPORTS parted company with the Australian pay television service Foxtel to deliver its content exclusively through streaming.

Australian sports fans can already watch its three channels live and on demand on their own devices or smart TV via the beIN SPORTS CONNECT streaming service. Now the broadcaster’s partnership with Screach, a cloud-based streaming and advertising platform built specifically to meet the needs of commercial venues, will bring its content to bars, hotels and cafés across Australia for the first time.

The Screach app, which is available in 157 countries, aggregates live sports channels and gives venues access via subscription to HD quality broadcasts that increase both footfall and sales. Data from the Australian Hotels Association shows Australia has 53,844 commercial venues, including pubs, clubs, cafes and restaurants. It estimates that 60% of the country’s licensed venues regularly show live sport to attract customers.

The platform was developed by the UK tech firm Screenreach and is already being used in Europe by the global streaming giant Amazon Prime to distribute its exclusive Ligue 1 football coverage. The Screach solution integrates venue marketing and advertising capabilities – enabling venues to monetise their existing TV screens, boosting sales and generating incremental revenue to help offset their investment in live sports.

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