Broadcast News

Bookmark and Share
30/05/2023

SMODE Announces New Partnership

News Image
Smode Tech, best known for its powerful real-time compositing and media server platform, SMODE, has announced a new partnership to grow its market presence in the UK.

Creative Alchemy, a specialist consultancy working in 3D real-time media server workflows and virtual production, will lead SMODE's brand awareness, education and product distribution from London as Smode UK.

"SMODE is starting to gain traction in a number of markets in the UK," said Creative Alchemy director and Smode UK rep Shannon Harvey, spotlighting recent successes in the UK for the SMODE platform, "with companies such as Art Department and Boxcat using SMODE for concert tours including Westlife, Lost Frequencies and Don Broco. In addition, SMODE is being used for fixed-installation projects and immersive rooms such as VMI Studio in Oval in London."

"With interest in SMODE technology still growing, there has never been a better time to take advantage of the UK's status as "a reference country for live shows” by growing awareness of the SMODE brand among the world’s leading events and entertainment companies based there," explained Francis Maes, CEO of Smode Tech. "By establishing a presence in the UK market, we believe that we can help these companies to take their live shows and events to the next level by offering cutting-edge technology that enables real-time 3D compositing, animation and interactive design."

Maes also praises the UK's "strategic location", by which it "can act as a gateway to the USA market, which is a key growth market for SMODE,” an all-in-one media server making real-time compositing available at a competitive price point. “By establishing a strong presence in the UK, we believe that we can tap into this market and help to drive further growth for our business," Maes added.

Based in London, Creative Alchemy was founded in 2020 by Shannon Harvey and Serena Bliss, who have over 20 years’ combined experience in live events, concert touring, TV, theatre, museums, installations, corporate events and TV virtual production. Most recently, Harvey and Bliss worked for Lux Machina Consulting on two projects for Apple TV, Silo and Hijack.

"Representing SMODE to the UK market fits with our core ethos: to educate and support creative practices by introducing the latest real-time technologies to the market," commented Harvey, who has previously worked as a creative technologist, educator, researcher and consultant for clients including Johnny Walker, Jaguar, Helena Fischer, Louis Vuitton, Renault Sport, Singleton, Heineken and Avenged Sevenfold. "SMODE offers an alternative to other platforms on the market. With a commercially competitive and technically powerful solution that designers and creatives are looking for as their workflows evolve, we believe that it offers the best value and creative options for the market; this is why Creative Alchemy is supporting the product and using it in our creative practice."

In the short term, Smode UK will focus on building awareness of the SMODE platform technology in the UK market, establishing relationships with key clients, identifying potential opportunities, and delivering bespoke solutions to clients' specific needs, explains Maes. "In the long term," he added, "we see the UK as a key growth market for SMODE, and we are committed to investing in this market to ensure that we continue to deliver the highest quality solutions to our clients."

smode.io
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

16/05/2024
Witbe To Showcase Automated Testing And Proactive Monitoring Technology
At BroadcastAsia 2024, part of the Asia Tech x Singapore (ATxSG) 2024 event, taking place May 29-31 in Singapore, Witbe will showcase its powerful aut
16/05/2024
VO To Demonstrate How It Is Leveraging AI Technology
At BroadcastAsia 2024, Viaccess-Orca (VO) will demonstrate how the company is leveraging human ingenuity and AI technology to streamline video service
13/05/2024
Actus Digital To Bring Its Technology To CABSAT And Broadcast Asia
Actus Digital is to bring its cutting-edge technology to CABSAT in Dubai and Broadcast Asia in Singapore later this month. Actus Digital will showcase
13/05/2024
Arquiva Bolsters Its Technology Team
Arqiva has appointed Caroline Cardozo as Director of Product and James Lelyveld as Director of Software Engineering. Caroline joins Arqiva from Disgui
27/05/2003
MediaMatch UK announce Film Finance Market and Co-production Market
MediaMatch UK is offering independent filmmakers the chance to attend the highly successful ProductionMatch International Film Business Summit and new
08/06/2010
UK Film Industry Substantial, Report Says
The UK film industry contributes a total of over £4.5 billion a year to UK GDP and more than £1.2 billion to the Exchequer, according to an independen
29/06/2023
Smode Tech Grows Team With Two New Hires
Smode Tech has announced the appointment of two new employees to further strengthen Smode Tech's commitment to delivering the highest quality service
08/11/2022
AE Live Appoints Creative Director To Lead Its Ignite Creative Arm In The UK
AE Live has appointed Andrew Olley as Creative Director of the UK branch of the company's Ignite agency . He will be responsible for identifying new b
24/07/2007
Film Industry Contribution To UK GDP Up 39% In 2006
The UK film industry contributed £4.3 billion to UK GDP in 2006, up from £3.1 billion in 2004, a 39% increase in two years according to an independent
30/07/2013
2012: A Great Year For UK Film
The success of the British film industry continued in 2012, with UK films taking in a total of $5.3 billion and claiming as much as a 15% share of the
28/09/2010
Endemol Builds Creative Board
A world leader in entertainment programming, Endemol, has announced a series of changes within its senior creative team including the creation of a ne
14/05/2024
Absen Opens First UK Showroom In Berkshire
Absen has opened its first UK showroom, in Theale, Berkshire. Serving as a hub for Absen's European operations, this significant expansion highlights
31/01/2012
Audiences Flocked To UK Film In 2011
UK audiences have embraced independent British film as never before in 2011, it is claimed. According to information tracked by the BFI Research and S
15/01/2007
2006 Marks Second Best Year For Film Funding
The UK Film Council has revealed the amount of money spent in 2006 on making films in the UK soared by 48% to reach £840 million making it the second
19/07/2019
Realtime UK CG Studio Creates Visually Stunning Content For All Audiences
Could you guys introduce yourselves? Where are you based, what do you do, what projects have you worked on? What services do you provide? We're a VFX