Broadcast News

Bookmark and Share
14/03/2023

BTS Launches New SaaS Model

News Image
Broadcast Traffic Systems (BTS) has launched a new Software-as-a-Service (SaaS) model for its channel management application, ESSENTIALS.

The cloud-based scheduling application is accessible from any browser and is available now on a per-channel, per-month basis.

BTS provides systems for single and multichannel broadcasts, supporting broadcasters with long term planning and advertising sales, without restrictions. ESSENTIALS is an entry level channel management application, designed for broadcasters who require a comprehensive traffic system at an affordable price. Built using a modular structure, it is possible to select only those modules that are relevant to the broadcaster.

The SaaS version of ESSENTIALS simplifies both traditional linear scheduling for broadcast platforms, and FAST scheduling for streaming. Built on Microsoft Azure, the platform integrates with existing authentication schemes and third party advertising sales systems. ESSENTIALS also includes two-way integration with playout providers. The application features multiple EPG interfaces and users are provided with remote onboarding and training.

Craig Buckland, Technical Director, Broadcast Traffic Systems, commented: "In the rapidly evolving broadcasting landscape, SaaS-based channel management is a critical tool for companies looking to stay competitive and drive revenue growth. BTS is continually enhancing its solutions. This latest offering will allow users to experience the same essential elements needed to run a traffic scheduling operation, with the bonus of accessing the service effortlessly via the internet."

Natalie Hayward, Application Specialist, BTS, added: "Channel management is a complex and dynamic process that requires ongoing attention and optimisation. Enhancing ESSENTIALS with a SaaS model provides companies with a scalable, flexible, and cost-effective solution. This offering streamlines sales processes, enhances collaboration, and delivers real-time insights into channel performance."

BTS will be exhibiting at CABSAT in Dubai from 16th - 18th May 2023.

bts.tv
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

20/05/2024
Channel 4 Trebles Viewing Of TV Shows
Channel 4 delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and, its made-for-social network C
17/05/2024
E45 Unveils Channel 4 Diversity In Advertising Campaign
Skincare brand E45 has unveiled its Channel 4 Diversity in Advertising Award-winning campaign, shining a light on the lived experiences of Trans peopl
10/05/2016
Online Registration Opens For 2016 IEEE Broadcast Symposium
Online registration has opened for the 2016 IEEE Broadcast Symposium. Being held at Hartford Marriott Hotel in Hartford, Connecticut, from 12 to 14 Oc
20/09/2000
BTS GO LIVE ON AIR WITH GEE BROADCAST
BUSINESS Television Service (BTS), part of the Global Learning Team, have recently gone on air with their Gee Broadcast Graphics and Non-linear Editin
08/10/2009
ATV Jordan chooses BTS Enterprise Broadcast Systems
ATV Jordan, has joined the increasing number of broadcasters using the Broadcast Traffic Systems (BTS) Enterprise scheduling and sales management syst
20/09/2016
Keynote Speaker Announced For 2016 IEEE Broadcast Symposium
The IEEE Broadcast Technology Society (BTS) has announced that John Clark will present the keynote address at the 2016 IEEE Broadcast Symposium. Mr Cl
28/05/2002
Gearhouse Broadcast and DTL Broadcast sign contract
Gearhouse Broadcast, the broadcast equipment hire and projects company, have signed a deal worth over £150,000 with manufacturer DTL Broadcast for the
24/06/2016
IEEE BTS Issues Call For Sponsors
The IEEE Broadcast Technology Society (BTS) has issued a call for sponsors to host upcoming sessions of the society's 'Bridging the Gap' technical tra
07/08/2012
Germany's PARTER Capital Group Acquires Grass Valley German Systems Integration Business
Grass Valley™, the Premier Video Technology Solutions Company, today announced that PARTER Capital Group, a major equity investment firm based in Fran
17/08/2016
IEEE BTS, AFCCE Establish Scholarship Fund
The IEEE Broadcast Technology Society (BTS), in cooperation with the Association of Federal Communications Consulting Engineers Scholarship Fund (AFCC
14/09/2022
MAVIS Broadcast Teams Up With ES Broadcast
MAVIS Broadcast has announced a partnership with ES Broadcast that will see the systems integrator offer the MAVIS Live SaaS-based production platform
02/09/2021
CJP Broadcast Appoints Broadcast Engineer
CJP Broadcast has appointed Rees Williams as its broadcast engineer. He joins the company after four years with event presentation company Universal L
26/11/2015
Great Success For Broadcast Innovation Days In South East Asia
In October 2015 Broadcast Solutions GmbH from Germany hosted a series of Broadcast Innovation Days in Southeast Asia. The events in Manila and Bangkok
06/05/2009
Broadcast Asia In Focus For ATG Broadcast
A supplier of broadcast systems planning, design, installation, commissioning and post-installation support services, ATG Broadcast, will be exhibitin
30/01/2018
Gearhouse Broadcast Covers 2017 UCI Mountain Bike World Championships
Gearhouse Broadcast recently, and successfully, covered the broadcast, event communications and post production for the UCI Mountain Bike Championship