AV Gives Launches 2023 Fundraising Campaign

In celebration of International Women's Day, AV Gives has launched its 2023 fundraising campaign and networking initiatives in support of Rosie Riveters, a non-profit organization that empowers young girls by building personal confidence, critical thinking and problem-solving skills through hands-on, community-based STEM (Science, Technology, Engineering and Mathematics) programs.

Under the direction of co-founders and AV industry professionals Erica Carroll and Jennifer Goodyer, AV Gives’ 2023 goals share a common purpose of engaging and inspiring girls through STEM projects while showcasing the professional AV industry as a rewarding career path. Erica and Jennifer last year banded with The AVIXA Women’s Council and Brittany Greer, Executive Director and Founder of Rosie Riveters, to raise money and support STEM programs for Rosie Riveters through the AV industry. Their combined efforts far exceeded expectations.

"We quickly surpassed an initial 2022 fundraising goal of providing $5000 for STEM kits," said Carroll, also Senior Manager, Product Training and Adoption for Mersive. "We were soon challenged to set a more aggressive goal of $30,000, and in the end raised nearly $35,000. We have challenged ourselves this year to meet an initial $30,000 goal and have established a stretch goal of $50,000."

Erica said that volunteers built 1,500 binary coding kits with last year's funds. The kits include all parts and materials required to teach computer language to third-grade children, which were primarily girls though all children are invited to participate. Erica and Jennifer connected with Women's Council Local Leaders in Atlanta, Dallas, Southern California and Mid-Atlantic areas to schedule "packing parties", where adult volunteers create the coding kits for distribution to local schools. This year's networking initiatives will extend that blueprint to new cities while driving re-engagement with last year's participants. "We want to maintain these efforts with young students year after year and on through high school and even college," said Carroll.

Brittany Greer adds that the two organizations are looking to Computer Science Education Week in early December as one potentially exciting growth opportunity. The impact of delivering binary code kits during Computer Science Education Week is potentially far reaching, not only introducing students to the world of coding but also fostering stronger relationships with the schools served. "With upcoming STEM days and curriculum integration, we are excited to continue collaborating with our partner schools, opening up new opportunities for students to engage with STEM and creating a pipeline for future innovators," she said.

While supporting Rosie Riveters through corporate sponsorships and individual contributions is the top priority for AV Gives, Erica and Jennifer treasure the opportunity to educate young girls about all the AV industry offers.

"The STEM program, and our involvement through these binary coding kits, lays the groundwork for a career path to the AV industry," said Goodyer, also Sales Manager at manufacturer’s representative RTSales. "We include a brochure in these kits that showcases women and the careers they have in the AV industry. We want to communicate that women have a place in the AV industry, and continue to close the gender gap as the next generation of professionals enter AV."

Jennifer adds that third grade is an important starting point, as girls often lose confidence at the age of seven. "We want to intervene and show them that success comes from struggle, and that we all learn through failure," she said. "This is one reason why we love Rosie Riveters. Every STEM kit is built on a productive struggle, and they help young girls build confidence one STEM kit a time."

That productive struggle includes working from finished examples versus specific instructions, which helps young participants develop critical thinking and problem-solving skills as they reassess failures along the journey to successful completion.

www.avgives.com