Broadcast News

Bookmark and Share

Tyrell Cloud Unveiled At MPTS 2022

News Image
Tyrell has unveiled its unique, next-generation, fully-automated virtual production environment Tyrell Cloud at the Media Production Technology Show (MPTS) at London's Olympia on Stand L312.

Hybrid by design, Tyrell Cloud provides a set of services powered by leading manufacturers that allow anyone involved in content creation to take advantage of the power and agility of the cloud without the often-associated runaway cost or steep learning curve.

Tyrell is also announcing Mallinson Sadler Productions (MSP) as a Tyrell Cloud customer. MSP will initially use the service for all its offline editorial work.

Facilities and media companies are often working under tight deadlines with little time to fully research what cloud technology can offer, or which cloud services provider is the right one to partner with on a given project. A lack of cloud knowledge, purchasing power, limited cost forecasting, data security and the dreaded egress fees are also preventing many content producers and media companies from enjoying the benefits that cloud services have to offer. Add to that the growing number of disparate services media focused vendors are launching and it can be daunting to successfully implement cloud services into the production cycle and workflows. Tyrell Cloud redefines system integration in Media & Entertainment.

Tyrell Cloud provides media companies with a turnkey managed service based on their project workflow requirements, which gives instant access to solutions from multiple vendors. Today, a Tyrell Cloud customer can enjoy an offline editorial experience with EditShare FLEX and AWS (Storage), FileCatalyst (File transfer) and Teradici (Virtual workstation control). For the Media Production Technology Show, Tyrell Cloud will add SRT stream ingest with Cinedeck with more to follow soon.

Bryan Malone, Managing Director, Tyrell said: "Tyrell Cloud enables customers to align their operational costs with their project cycles and start working on projects immediately within a fully cloud or hybrid environment. If you compare it to a physical on-prem installation, we've erected the building, put the racks in, populated racks with kit, connected the internet, wired the whole building, added user authentication, provided the workstations and the furniture and we're handing over the keys. Every project has its own virtual workstations and infrastructure and users schedule projects to run as and when required. It’s a much more flexible and sustainable way of working."

Anyone on the production project team can access and manage content in the Tyrell Cloud environment without needing technical cloud skills. It allows freelance editors working remotely to edit content in the cloud; they simply need the server address to log in. Customers can also choose a hybrid version. MSP, for example, has an EditShare both on-prem and in the cloud. The EditShare on-prem is used to land rushes and the team then choose which rushes go up into the cloud.

Tyrell's goal is to 'Make Cloud Simple'. This has been achieved through automating the system integration, providing users with the power to control when their resources run. The final part of the puzzle is to simplify the billing. Tyrell Cloud offers predictable monthly subscription for the static costs such as storage and the simplification of all the different capacity and usage models each AWS or manufacturer service uses.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Avid Supports Al Jazeera Media Network On Its Journey To The Cloud
With content distribution and consumption, and audience engagement expanding exponentially, media organizations have been forced to adapt to the rapid
Quantum Integrates Cloud Into Multi-Tier Storage
Quantum has unveiled three new solutions to integrate the cloud into multi-tier, hybrid storage architectures for demanding data workloads. The new Q-
CJP Broadcast Begins Project For The University Of Sunderland
CJP Broadcast Service Solutions has started a major project for the University of Sunderland. "This latest venture comprises four elements," commented
The Crucial Values Of A Cloud Native Architecture
After an NAB that was riddled with cloud native technology, and people saw the huge merits of micro services plus the massive potential of AI, it was
Marquis Broadcast To Demo Hybrid Cloud Production
Marquis Broadcast is to demonstrate hybrid and pure-play cloud production at CABSAT 2018 later this month, Stand ZB6-C44. Project Parking now features
Marquis Broadcast Transforms Its Business With Hybrid Cloud Production
The company aims to decouple people and operations from infrastructure and technical complexity. There's been a big shift in the industry recently, fr
Cloud Media Services: Adopting The Cloud And Making It Work
Richard Welsh, SMPTE International Governor and CEO at Sundog Media Toolkit, discusses the ever-evolving landscape of content-delivery. The biggest ap
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
Big Pic Media To Exhibit At Media Production Show
Big Pic Media has announced it is to exhibit a wide range of tools for ingest, QC, transcode, encode and delivery on stand 510 at the Media Production
Powering Cloud-Based Production With Avid MediaCentral
Extending media production to the cloud drives seamless collaboration, widespread efficiencies and streamlines internal operations. By Craig Dwyer – S
Vidispine Launches Cloud-Based Media Services Platform at IBC
Vidispine has announced that it will be launching a cloud-based media services platform, Vidinet, at IBC. Vidinet is a bolt-on offering that can be ad
Harmonic Partners With
Harmonic has teamed up with, the world's largest video transcoding service, to offer a highly flexible, cloud-based transcoding service t
Cinema Cloud Launches Global Service Powered by Aspera On Demand
Aspera, Inc., creators of next-generation technologies that move the world’s data at maximum speed, today announced that Cinema Cloud has deployed Asp
Cloud Computing – The Hype, The Problems, The Dangers And The Doubts
No media cloud on the immediate horizon: George Jarrett talks to industry contacts about the problems that have to be resolved before broadcasters and
Cloud Is No Broadcast Cure All
Telestream's new CMO, Chris Osika, explains the company's position on cloud deployments within the broadcast industry. In broadcasting, cloud-based wo