Broadcast News

Bookmark and Share
09/05/2022

Sony Wins 'Display Application Of The Year' Award

News Image
The Society for Information Display (SID), the world's largest electronic display society, has awarded Sony Corporation, Sony PCL Inc., and Sony Innovation Studios Inc., the 'Display Application of the Year' award for their “Crystal LED Virtual Production System Solution”.

This title is being awarded in recognition of the display's innovative and outstanding application, and its great impact on the market in 2021.

The awarded 'Crystal LED Virtual Production System Solution' is a new content creation solution that enhances the freedom of expression for creators. This is enabled by the "in-camera VFX" method, which combines the Sony’s large LED display "Crystal LED B-series" and their digital cinema camera "VENICE", alongside a camera tracking system and real-time engine.

A virtual background such as 3DCG (three-dimensional computer graphics) is displayed on the Crystal LED B-series display, which has features supported such as high resolution, high brightness, and wide color gamut. This enables video production that combines CG and live-action in real time without post-processing such as composition. The combination of the Crystal LED and VENICE delivers high-quality color reproduction and gradation expression, resulting in reduced editing work and high-quality content. Furthermore, the point cloud software "Atom View" – Sony Innovation Studios award winning and patented technology – scans existing places and objects and converts them into 3DCG models. This makes it possible to create photorealistic virtual backgrounds, as if the subjects were really there.

In Japan, Sony PCL began demonstration experiments of Virtual Production technology in 2020, and is now actively providing the solution. Sony PCL has already achieved results in various content production businesses such as commercials, movies, and music videos. Sony PCL will continue to provide cutting-edge production technology and creative work, including Virtual Production at the 'Kiyosumi Shirakawa BASE', a new studio which was newly established in February this year.

www.sony.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

09/04/2018
Sony To Showcase An Array Of New Technologies And Products At NAB
Sony is to display brand new technologies and products at NAB 2018, made for 4K, 8K, High Dynamic Range, IP and more. These new technologies and produ
31/07/2019
Densitron To Display New UReady 2U Full-Surface Rack Display
Densitron is to showcase its new UReady 2U Full-Surface Rack Display for broadcast applications at IBC 2019 on Stands B41, Hall 8 and D30, Hall 11 fro
06/09/2018
Sony Expands Solution Capabilities To Unlock Full Potential Of IP
Sony has expanded the capabilities of its IP Live Production System solutions by announcing further support for SMPTE ST 2110 in both HD and 4K. "The
09/03/2018
Sony To Unveil Media Solutions And More At NAB 2018
Sony is to display a host of new products and services including Cloud Services, IP, HDR/UHD, and media solutions at the 2018 NAB Show. At stand C1100
05/12/2007
Sony To Showcase Latest HD Broadcast Equipment At BroadcastLive & VideoForum
Following the expansion of its HDV camcorder range and the arrival of the highly anticipated express card based Sony PMW EX1 camcorder, Sony will show
13/09/2019
Sony Looks To The Future With IBC Display
Sony has made a splash at this year's IBC Show with its latest lineup of products, including a new IP Live Solution and a 6K x 3K Crystal LED display.
25/07/2019
Sony To Display Latest Products At IBC 2019
Sony is to showcase its latest portfolio of products and services that are designed to help customers create efficiencies, increase ROI and empower th
10/03/2009
Sony Expands Line Of LCD Professional Monitors With New Nine-Inch Display
Sony's family of professional LCD displays is expanding to include the new LMD-940W 9-inch widescreen model (viewable area measured diagonally). With
19/03/2024
CJP Broadcast Services Develops Production Suite
CJP Broadcast Service Solutions is developing a cutting-edge production suite for Basingstoke College of Technology (BCoT). The studio, a £500,000 inv
21/01/2009
Sony Showcases The Breadth And Depth Of Its HD Production Line-Up At BVE
Ahead of Broadcast Video Expo 2009, Sony has provided a preview of its unrivalled range of HD solutions that will be on display at the show. Visitors
19/07/2018
Cinematographer Shows Off Sony VENICE In Nighttime Aerial Production
Cinematographer Gianluca Bertone has showed off Sony's VENICE CineAlta camera system and new Crystal LED Display System in a striking nighttime LA aer
16/03/2023
GhostFrame To Display Game-Changing Virtual Production Toolkit
GhostFrame is to present its game-changing virtual production toolkit at the NAB Show, April 15-19, in Las Vegas. GhostFrame's powerful suite of featu
04/09/2019
Sony Unveils Latest Line-Up Of IP Live Production Solutions
Sony has unveiled its latest line-up of IP Live production solutions, including two new IP extension adapters - one for cameras and another for camera
14/09/2010
Presteigne Charter Invests In Sony 3D Technology
A leading broadcast dry hire and systems rental specialists, Presteigne Charter, has announced a major expansion of its 3D facilities, following the l
21/04/2023
DHD TX2 Ultra-Compact Multitouch Audio Production Mixer To Debut At MPTS
The DHD TX2 ultra-compact multitouch audio production mixer will make its UK exhibition debut at the Media Production & Technology Show (MPTS), Olympi