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09/05/2022

Sony Wins 'Display Application Of The Year' Award

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The Society for Information Display (SID), the world's largest electronic display society, has awarded Sony Corporation, Sony PCL Inc., and Sony Innovation Studios Inc., the 'Display Application of the Year' award for their “Crystal LED Virtual Production System Solution”.

This title is being awarded in recognition of the display's innovative and outstanding application, and its great impact on the market in 2021.

The awarded 'Crystal LED Virtual Production System Solution' is a new content creation solution that enhances the freedom of expression for creators. This is enabled by the "in-camera VFX" method, which combines the Sony’s large LED display "Crystal LED B-series" and their digital cinema camera "VENICE", alongside a camera tracking system and real-time engine.

A virtual background such as 3DCG (three-dimensional computer graphics) is displayed on the Crystal LED B-series display, which has features supported such as high resolution, high brightness, and wide color gamut. This enables video production that combines CG and live-action in real time without post-processing such as composition. The combination of the Crystal LED and VENICE delivers high-quality color reproduction and gradation expression, resulting in reduced editing work and high-quality content. Furthermore, the point cloud software "Atom View" – Sony Innovation Studios award winning and patented technology – scans existing places and objects and converts them into 3DCG models. This makes it possible to create photorealistic virtual backgrounds, as if the subjects were really there.

In Japan, Sony PCL began demonstration experiments of Virtual Production technology in 2020, and is now actively providing the solution. Sony PCL has already achieved results in various content production businesses such as commercials, movies, and music videos. Sony PCL will continue to provide cutting-edge production technology and creative work, including Virtual Production at the 'Kiyosumi Shirakawa BASE', a new studio which was newly established in February this year.

www.sony.com
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