Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
05/05/2022
TVUP Media Telecom Deploy AIP
TVUP Media Telecom, a Spain-based technology company, has selected Ad Insertion Platform (AIP) to monetize its advertising inventory through AIP's programmatic premium video ad network. Thanks to AIP's capacity to generate demand via its buying partners and its leading SSAI platform, DAIConnectâ, AIP will help TVUP increase its ad yield and maximize its fill rates.
TVUP's innovative OTT television platform, Tivify, offers free access to more than 130 streaming channels, including some of the most popular channels in Spain as well as a selection of Free Ad-supported Streaming TV (FAST) channels. It allows distributors to offer a wide variety of premium TV channels and content to their customers, including advanced functionalities such as applications and games. The platform has an application for all screens: television (Android TV, Samsung, LG and Fire TV), mobile phones and tablets (iOS, Android and Huawei) and WebPlayer (Google Chrome). Users can also watch content on their TVs through Chromecast technology.
AIP provides a 360-degree monetization service within TVUP's interface by programmatically selling video ad inventory to AIP's demand partners and enabling Server-Side Ad Insertion (SSAI). The combination of AIP's ad serving capabilities and its SSAI technology's ability to insert dynamic ads into the video content for TVUP's FAST channels will help optimize the value of TVUP's inventory to maximize revenue, while ensuring the best user experience.
Eudald Domènech, CEO of TVUP, said: "We will be expanding our FAST channel strategy this year to bring more free entertainment options to our Tivify users. Thanks to AIP's programmatic ad sales services, we can increase our ad revenue and maximize fill rates. With AIP's DAIConnect, we have the most advanced SSAI solution on the market, allowing us to seamlessly stitch video ads within our complex digital infrastructure."
Laurent Potesta, CEO, Ad Insertion Platform, added: "We look forward to working with TVUP to implement a 360-degree solution for its OTT platform, ranging from the technical implementation to the monetization of its entire inventory. Large and ambitious players like TVUP are increasingly turning to AIP to help improve their advertising revenue."
www.tvup.media
adinsertplatform.com
TVUP's innovative OTT television platform, Tivify, offers free access to more than 130 streaming channels, including some of the most popular channels in Spain as well as a selection of Free Ad-supported Streaming TV (FAST) channels. It allows distributors to offer a wide variety of premium TV channels and content to their customers, including advanced functionalities such as applications and games. The platform has an application for all screens: television (Android TV, Samsung, LG and Fire TV), mobile phones and tablets (iOS, Android and Huawei) and WebPlayer (Google Chrome). Users can also watch content on their TVs through Chromecast technology.
AIP provides a 360-degree monetization service within TVUP's interface by programmatically selling video ad inventory to AIP's demand partners and enabling Server-Side Ad Insertion (SSAI). The combination of AIP's ad serving capabilities and its SSAI technology's ability to insert dynamic ads into the video content for TVUP's FAST channels will help optimize the value of TVUP's inventory to maximize revenue, while ensuring the best user experience.
Eudald Domènech, CEO of TVUP, said: "We will be expanding our FAST channel strategy this year to bring more free entertainment options to our Tivify users. Thanks to AIP's programmatic ad sales services, we can increase our ad revenue and maximize fill rates. With AIP's DAIConnect, we have the most advanced SSAI solution on the market, allowing us to seamlessly stitch video ads within our complex digital infrastructure."
Laurent Potesta, CEO, Ad Insertion Platform, added: "We look forward to working with TVUP to implement a 360-degree solution for its OTT platform, ranging from the technical implementation to the monetization of its entire inventory. Large and ambitious players like TVUP are increasingly turning to AIP to help improve their advertising revenue."
www.tvup.media
adinsertplatform.com
Top Related Stories
Click here for the latest broadcast news stories.
15/09/2021
Zixi Partners With Ad Insertion Platform
Zixi has announced an integration and partnership with Ad Insertion Platform (AIP), the market leading provider of ad insertion solutions for broadcas
Zixi Partners With Ad Insertion Platform
Zixi has announced an integration and partnership with Ad Insertion Platform (AIP), the market leading provider of ad insertion solutions for broadcas
15/06/2023
Imagine Communications Publishes 'Connected TV Ad Buying: A Survey of Ad Agency Buyers'
Imagine Communications has published 'Connected TV Ad Buying: A Survey of Ad Agency Buyers', a comprehensive report presenting media companies with va
Imagine Communications Publishes 'Connected TV Ad Buying: A Survey of Ad Agency Buyers'
Imagine Communications has published 'Connected TV Ad Buying: A Survey of Ad Agency Buyers', a comprehensive report presenting media companies with va
15/06/2022
AIP Teams Up With Veset
Ad Insertion Platform (AIP) and Veset are partnering to give broadcasters, rights holders and content owners a way to seamlessly deliver ad-supported
AIP Teams Up With Veset
Ad Insertion Platform (AIP) and Veset are partnering to give broadcasters, rights holders and content owners a way to seamlessly deliver ad-supported
09/02/2022
Molotov Renews Contract With AIP
Molotov, the 17+ million users leading OTT provider in France, has confirmed the renewal of its contract with Ad Insertion Platform (AIP), the innovat
Molotov Renews Contract With AIP
Molotov, the 17+ million users leading OTT provider in France, has confirmed the renewal of its contract with Ad Insertion Platform (AIP), the innovat
04/08/2014
AIP Introduces 'Still Heroes'
Action Image Productions (AIP) have made their first foray into broadcast production with a one hour documentary entitled Still Heroes…the battle to b
AIP Introduces 'Still Heroes'
Action Image Productions (AIP) have made their first foray into broadcast production with a one hour documentary entitled Still Heroes…the battle to b
20/05/2014
AIP Makes First Foray Into Broadcast Production
Cheltenham based production company Action Image Productions (AIP) have made their first foray into broadcast production with a one hour documentary e
AIP Makes First Foray Into Broadcast Production
Cheltenham based production company Action Image Productions (AIP) have made their first foray into broadcast production with a one hour documentary e
17/04/2023
Harmonic Launches VOS®360 Ad
Harmonic has launched VOS®360 Ad, an innovative, stand-alone, server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addres
Harmonic Launches VOS®360 Ad
Harmonic has launched VOS®360 Ad, an innovative, stand-alone, server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addres
24/03/2025
Yospace To Demonstrate Tools And Techniques For Boosting Ad Performance
Yospace is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325). Among the
Yospace To Demonstrate Tools And Techniques For Boosting Ad Performance
Yospace is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325). Among the
29/04/2008
Video Ad Platform Launched
Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform. Adap.t
Video Ad Platform Launched
Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform. Adap.t
11/09/2025
ENCO To Demonstrate Enhancements To Its SPECai Ad Creation Platform
ENCO comes to IBC2025 with new momentum beyond its award-winning AI solutions for radio broadcasters, including the first international appearance of
ENCO To Demonstrate Enhancements To Its SPECai Ad Creation Platform
ENCO comes to IBC2025 with new momentum beyond its award-winning AI solutions for radio broadcasters, including the first international appearance of
13/09/2024
Harmonic's VOS®360 Ad SaaS Is Now Officially Integrated With Freewheel's Platform
Harmonic has announced that its VOS®360 Ad SaaS has been officially integrated with FreeWheel's platform for server-side ad insertion (SSAI) and in-st
Harmonic's VOS®360 Ad SaaS Is Now Officially Integrated With Freewheel's Platform
Harmonic has announced that its VOS®360 Ad SaaS has been officially integrated with FreeWheel's platform for server-side ad insertion (SSAI) and in-st
02/02/2024
Veset Unveils New Ad-Insertion Platform
Veset has announced the release of its new, seamless ad-insertion platform, Veset AdWise. Veset AdWise is the new in-video advertising solution for li
Veset Unveils New Ad-Insertion Platform
Veset has announced the release of its new, seamless ad-insertion platform, Veset AdWise. Veset AdWise is the new in-video advertising solution for li
20/01/2016
DVEO Launches Targeted Ad Insertion Platform
Cache Media has announced the arrival of the SPOTTER; DVEO's multi-criteria targeted ad insertion platform. It was first introduced at the IBC in Amst
DVEO Launches Targeted Ad Insertion Platform
Cache Media has announced the arrival of the SPOTTER; DVEO's multi-criteria targeted ad insertion platform. It was first introduced at the IBC in Amst
24/07/2015
DVEO Intros Targeted Ad Insertion Platform
DVEO is to introduce its targeted ad insertion platform at IBC 2015 in Amsterdam, September 11-15, stand 2.A24. Designed for broadcasters and multi-sc
DVEO Intros Targeted Ad Insertion Platform
DVEO is to introduce its targeted ad insertion platform at IBC 2015 in Amsterdam, September 11-15, stand 2.A24. Designed for broadcasters and multi-sc
11/05/2016
Toast TV Creates tootle.co.uk's First TV Ad
Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign. tootle.co.uk is an online platform which helps customers
Toast TV Creates tootle.co.uk's First TV Ad
Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign. tootle.co.uk is an online platform which helps customers
