Broadcast News

Bookmark and Share
29/04/2008

Video Ad Platform Launched

Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform.
Adap.tv OneSource empowers publishers to add, configure, and optimize video advertising across virtually all ad sources and all formats using sophisticated technology and a simple, single interface.
With the rapid growth of online video, increasing complexities from a lack of standards and an ongoing surge of online ad networks and exchanges, publishers are struggling to find a simple and effective way to monetize their video content while maintaining control over the viewing experience.
Adap.tv allows publishers to smartly choose ad sources and ad formats that best match their video content, while maximizing their revenue and user experience.
Through Adap.tv OneSource, Adap.tv provides publishers of all types with a single point of integration and control with the flexibility to support all formats across all ad sources to eliminate integration burdens and coverage inefficiencies.
Adap.tv selects and optimizes brand and direct response ads using proprietary algorithms that consider video classification, content rating and contextual analysis to provide the best revenue yield.
"This announcement represents a significant milestone in the evolution of online advertising for video," said Amir Ashkenazi, Chief Executive Officer and co-founder of Adap.tv.
"Adap.tv OneSource leverages the collective wisdom of all advertising sources, including all major ad networks, for the benefit of its customers and provides them with a simple and seamless experience to get the most out of their online video inventory."
He also said that publishers can use Adap.tv OneSource to manage their in-house ads and ads from more than 50 text, display, and video ad networks.
Adap.tv OneSource also provides publishers with full transparency and reporting capabilities. By using its Web-based dashboard, customers can monitor ad performance and track revenue funnel metrics by account, site, geography, category, video, and more.
"Adap.tv is solving a real challenge in online video advertising by providing publishers a single destination to manage all their video ad networks," said Erick Hachenburg, CEO of Metacafe.
"Metacafe has long worked with multiple providers, and Adap.tv OneSource will help manage this in a way that efficiently and effectively enables us to monetize more inventory at higher CPMs."
(BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

05/12/2019
Riedel Provides Communications Infrastructure For Winterthurer Musikfestwochen
For the seventh straight year, Riedel Communications Switzerland AG provided a comprehensive communications infrastructure for the Winterthurer Musikf
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
27/03/2019
Ross Video Provides Virtual Video Solutions For Spring Festival Gala
Every year, the Chinese national broadcaster China Central Television (CCTV) broadcasts coverage of China's famous Spring Festival Gala, and this year
21/08/2019
Video Progetti Completes OB7 For L'Opera Broadcast Video Service
Video Progetti has announced that OB7, the outside broadcast van it has designed and built for production company L'Opera Broadcast Video Service, wil
16/05/2019
Insys Video Technologies Add New Capabilities To Its OTT Video Solutions
Insys Video Technologies has added powerful new capabilities to its comprehensive, over-the-top (OTT) video solutions. The new capabilities enable aut
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
04/04/2017
Editshare Reveals Lightworks NLE Version 14.0
EditShare has revealed the Lightworks NLE version 14.0, which includes a new look and an extensive list of new features to benefit YouTubers and socia
23/03/2017
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
19/05/2017
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
12/09/2017
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
04/07/2017
AJA Video Systems Releases Desktop Software v13
AJA Video Systems has released its Desktop Software v13 for its KONA, Io and T-TAP products. Additionally, a new KONA IP firmware license option for J
07/09/2017
Groovy Gecko Provides Live Video Services To Lumos
Groovy Gecko has delivered a live video stream for the latest fundraising campaign of J.K. Rowling's children's charity, Lumos. The fundraising event
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas