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29/04/2022

Sky Sports Teams Up With W Series

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Sky Sports has announced a new multi-year broadcast partnership with W Series, the international single-seater motor racing championship for women.

W Series will include ten races across eight Formula 1 Grand Prix weekends in 2022, and Sky Sports will broadcast live coverage of every qualifying and race session. The three-year partnership – through to the end of W Series’ fifth on track season in 2024 – represents W Series’ largest media investment to date and will include distribution of W Series content across Sky’s channels, including linear, digital, and social.

The deal also increases the footprint of W Series coverage across Sky’s global platforms. As well as the UK, W Series will begin a new partnership with Sky Italia this season, adding to the series’ existing agreement with Sky Deutschland.

Sky is committed to the marketing and promotion of W Series coverage through its network of channels, as well as joint initiatives to promote women in motorsport. W Series will sit alongside Sky’s premium sports portfolio, including elite women’s sport such as the FA Women’s Super League.

The W Series broadcast talent team for the 2022 season – which begins with a double-header in Miami, USA, on 6-8 May – will be announced in due course.

Jonathan Licht, Managing Director of Sky Sports said: "In addition to Sky Italia and Sky Deutschland, Sky Sports are delighted to be growing our motorsport portfolio with this recently established elite women’s series. It feels like Sky Sports is a natural home for W Series, given we have such a dedicated motorsport audience and a dedicated motorsport genre channel.

"We pride ourselves in being a good partner to sport and it's been a privilege to work alongside Catherine and her team to come up with a broadcast offering that works for everyone. It is clearly a very exciting time to be a part of this journey.

"At Sky Sports we are committed to making sport more inclusive and I can now proudly say that with the addition of W Series, every genre channel at Sky Sports now has both men’s and women’s sports coverage.

"We look forward to sharing the excitement of this upcoming season with our viewers."
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