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3SS To Bring Advanced Digital Entertainment To Cars

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3 Screen Solutions (3SS) has announced an integration into an automotive platform which will bring advanced digital entertainment to cars.

3SS' award-winning 3Ready Product Framework is now integrated as part of a modular automotive demo platform, a simulator which serves to give the observer a taste of the future of the in-car entertainment experience. Based on the Android operating system, the demo provides a vision for content enjoyment on the go, showing everything from what the screens will look like and how programming will appear, to how voice control can be used and what use cases it will allow.

The demo is being shown for the first time at CES 2022 in Las Vegas.

"Providing top-quality content to children is a long-standing core commitment at SUPER RTL; we invest heavily in research to understand kids' needs, and we created TOGGO exclusively for them," said Robert Dube, SUPER RTL's Head of Product & Data TOGGO Digital.

"As automotive ecosystem partners envision and plan for what the future of in-car entertainment will be like, enabling a great user experience for kids is critically important; we're excited to be part of that vision and to extend the reach of great UX for younger viewers beyond the TV at home and into the family car," he added.

Car makers are set benefit from this integration. Consumers today expect a rich array of aggregated content to enjoy with seamless transition between devices at home and viewing on the go. Those manufacturers capable of extending the harmonious entertainment experience to vehicles can leverage a significant new USP, namely an advanced UX that makes spending time on the road more enjoyable for everyone in the car.

The 3Ready Control Center, part of the 3Ready Product Framework, is the key to enabling multiscreen UX flexibility and real-time management capability that bring this new in-car entertainment experience to life. The user experience can be adjusted and targeted dynamically, with seamless simultaneous delivery to all the vehicle's screens, and with the ability to curate all content including third-party apps.
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