Broadcast News

Bookmark and Share

ATEME's NEA Solution Mow Enables Linear Parity Ad Insertion

News Image
ATEME has announced that its NEA solution now enables linear parity ad insertion.

This means that multichannel video programming distributors (MVPDs) can now regionalize live streams for their OTT distribution, inserting regionally targeted ads on linear streams to match what is already happening in their cable and IPTV networks. With the infrastructure for linear parity in place, they are also ready for an easy upgrade toward fully personalized advertisements.

The ATEME NEA solution uses manifest manipulation to enable MVPDs to achieve linear parity in a more efficient way compared to traditional Transport Stream (TS) splicers. Because the ad replacement is purely software-based, it eliminates the need to order and install extra hardware. This means new channels and target regions can be added in just minutes, while making operations simpler and more environmentally friendly as the solution consumes less compute resources, power and rack space per channel compared to legacy hardware TS splicers.

The NEA solution for linear parity also ensures a better viewing experience with frame-accurate ad insertions. For MVPDs in the US and Canada, it allows for the seamless meeting of mandatory requirements to offer localized streams in different states.

Ahmed Swidan, Director of Personalized TV Solutions at ATEME said: "Many operators need to regionalize their streams for OTT distribution, and with NEA they have an efficient and accurate way of doing that. Operators also have a close relationship with their subscribers and lots of data to leverage for targeting purposes – which is an incredible opportunity for monetization. Achieving linear parity with NEA, while useful in itself, also paves the way to unleashing this fully addressable monetization potential."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Tektronix Introduces OTT Monitoring Solution
Tektronix has introduced video on demand (VOD) and live over-the-top (OTT) monitoring solutions for customers. At IBC2017, Stand 10.D14, Tektronix wil
S4C Implements Storage Solution From Object Matrix
A digital content government platform by Object Matrix has been implemented by television channel S4C. S4C implemented MatrixStore, alongside 60 Terab
M-Three Satcom Selects Brainstorm Solution
At IBC2017, M-Three Satcom and Brainstorm announced an agreement – through Italian distributors and integrators FOR.A and Professional Show – for the
TSL Products Announce Solution Updates
TSL Products has updated a number of its solutions to help simplify the transition to IP. These updates – which have been applied to a number of the c
NewTek To Debut Full End-To-End IP Solution At IBC 2017
NewTek is to debut its full end-to-end IP solution at IBC 2017. The company will demonstrate the world's first NDI camera with video, audio, PTZ contr
VITEC's Multi-Site Streaming Solution Brings Together the Communities
VITEC has announced that Cornerstone Christian Fellowship in Chandler, Arizona, installed VITEC's House of Worship Multi-Site Streaming Solution at it
CHEK TV Invests In Snell Advanced Media's Vibe Solution
Canadian broadcaster CHEK TV has invested in Snell Advanced Media's (SAM) fast news production solution Vibe, which will allow it to deliver news to a
Vortex & LiveShot Provide The All-in-One Studio Solution For PBDS
Studios across the world are starting to globalise, with internet technologies growing at an alarming rate there are more and more ways to get your co
Panasonic Introduces Mirror Head Solution
Panasonic has introduced a digitally-operated Mirror Head solution, capable of creating moving projections, to its range of accessories. Having been d
ABS Deploys PlayBox Technology Solution
PlayBox Technology has recently commissioned a brocast playout system for the Washington, Seattle, headquarters of KBS-WATV. At the core of the soluti
SAM To Present VIBE Solution
SAM has confirmed that it will present its VIBE news production solution at the upcoming NAB Show New York, which takes place 18 – 19 October. SAM VIB
Perfect Solution For Continuous Power
Hawk-Woods, innovative developer of broadcast power solutions, announces Mini V-Lok, a new ultra-small and lightweight addition to its V-Lok battery l
Avid Solution Selected For 2018 European Championships
Avid is to supply broadcast graphics for the Glasgow 2018 European Championships, it has been confirmed. As an Official Supporter of the new multi-spo
Barnfind Introduces Upgrades To Core Solution Series
Barnfind Technologies has announced that it has upgraded the control, configuration and functionality of its Core Solution Series, continuing its role
Square Box Systems Unveils Enhancements For Worker 7 MAM Automation Solution
Square Box Systems has announced several powerful new enhancements for Worker 7, the company's next-generation workflow automation solution for CatDV