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16/07/2021

NINETNINE To Launch 10 Premier Linear North African Channels

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NINETNINE is launching ten premium linear North African channels in the US on Dish Network's OTT service, Sling TV.
This is NINETNINE's first step into the US content distribution market. The channels, which will be available free to households across the US as part of an AVOD business model, include Nessma TV, Samira TV, Lina TV, 2M Monde, Al Aoula, and many others.
NINETNINE has worked with the programmers to acquire the rights for all the live TV content and to then aggregate and distribute it to Sling TV. Samir Zehani and Adel Hamla, Co-Founders, NINETNINE explained: "It's our philosophy to provide households in diasporas in Europe and now in the US with the highest quality content. We know exactly what North Africans living abroad want to watch. We've already generated pay-TV revenues for some of these TV channels in France via our leading pay-tv service 'Le Bouquet Maghreb'. The focus now is conquering new territories. Sling TV was absolutely the best fit for our requirements and we are excited for the launch."
NINETNINE and Dish Network took the decision to launch the channels free-to-air based on the successful uptake of AVOD services across the US over the past year. A recent Global AVOD Forecasts 2021 report states that the US has both the most developed OTT sector in the world and the most developed advertising market.
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