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15/10/2021

Rakuten TV Adds Condé Nast Channels

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Rakuten TV has announced the addition of four Condé Nast channels to its free programming. Iconic brands Vogue, Glamour, GQ, Vanity Fair and Wired are now available on the platform, bringing the latest in fashion, culture and entertainment to enjoy for free in 42 European countries.

Condé Nast's content offering also includes Bon Appétit, available now in the United Kingdom, Denmark, Finland, Norway and Sweden, alongside an extensive culinary line-up. The channel presents a unique content concept where food and culture meet, covering food through the lens of cooking, fashion, travel, technology, design and home.

From the pages of the fashion bibles, Vogue and Glamour come to life with a host of exclusive new content with the fashionable signature flair they are known for. Fans of the catwalk can now enjoy all the glitz and glamour from the comfort of their own home with content available from some of the leading fashion galas and seasonal collections 24/7, all year-round. New programming includes a collaboration with style guru Tan France to explore and enhance people’s wardrobes in a fashion-forward VR experience called Closet Confidential.

Men’s fashion bible GQ provides a visual one-stop shop to discover the best in men’s style and culture from across the globe. The channel will focus on fashion, culture, fitness, music, travel and more, and will feature some of the world’s leading names in the industry.

Vanity Fair, provides an editorial mix that marries investigation with glamour, information with aesthetics. The channel will present a unique content proposal that addresses culture, fashion and politics. In keeping with the influence of Hollywood and popular culture, Vanity Fair offers exclusive content, presenting magnificent visuals and stories that stand out for their journalistic quality.

For the culturally aware and inquisitive, Wired delivers some of the most stand-out content from the world of science, business, and entertainment, and breaks down tricks of the trade with some of the world’s leading experts.

With Rakuten TV uniting the leaders in digital entertainment such as Condé Nast, brands will have the opportunity to reach an extensive number of cordcutters and TV watchers across Europe. The addition of iconic brands including Vogue, Glamour, GQ, Vanity Fair, Wired and Bon Appetit to Rakuten TV's portfolio of ad-based programming unlocks new opportunities for reach across highly engaging content. Through Rakuten TV advertisers will be able to place inventory leveraging Condé Nast's premium content in key categories such as Beauty, Food, Fashion, Culture, Style and Politics.

Rakuten TV is part of Rakuten Advertising’s portfolio of advertising solutions for brands to reach unique and diverse audiences, leveraging extensive first party data and premium content to bring high impact ad experiences. Brands will benefit from unique discoverability and the potential of reaching more than 90 million households across Europe (through the on-demand and linear catalogue).

Rakuten TV linear channels are currently accessible for FREE on the Rakuten TV app on Samsung and LG Smart TV devices (models from 2019). Users can instantly launch the app with a single click through the branded remote-control button and the pre-installed app on selected Smart TV devices.

www.rakuten.tv
VMI.TV Ltd

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