S&T Delivers OTT Content To Connected TV

Strategy & Technology (S&T) is helping to deliver on demand video content over broadband to set-top boxes and integrated digital televisions (iDTVs).
S&T is using the MHEG Interaction Channel (MHEG-IC), the specification developed by the UK's Digital TV Group (DTG) and included as part of d-book 6.2.1. It is anticipated that MHEG-IC-based applications will be brought into use very soon, offering viewers services such as the BBC iPlayer catch-up TV service on set-top boxes, DVRs and IDTV. Freeview New Zealand has also specified MHEG-IC for its platform and other countries are considering its adoption.
During NAB 2011 S&T will be showcasing the S&T Player application that offers a configurable and customisable OTT video delivery solution for MHEG-IC, supporting navigation to discover content and playback control. S&T Player also enables the use of playlists so that, for example, a sequence of commercials and programme segments can be served to the receiver that then 'pulls' each video item in sequence. Logging of playback progress is also supported, enabling the introduction of accurate audience measurement for advertising.
The MHEG-IC version of S&T Player runs on receivers conforming to the DTG D-Book 6.2.1 specification, which includes high definition (HD) graphics and AES encryption of steamed media. A version of the S&T Player is also available for the UK Freesat platform as well as for markets using the CI Plus (CI+) standard.
Colin Prior, Director of International Sales, Strategy & Technology, commented: "The UK has always been a progressive market when it comes to the development of digital television technologies, but with other territories across the world all looking at the combination of linear and on demand Connected TV, S&T Player offers a comprehensive solution."
(KMcA)