Marketron Unveils Volume Two Of 'Sales Meetings In A Box'

Marketron has introduced Volume Two of 'Sales Meetings in a Box', a turnkey resource designed to help sales managers facilitate training sessions that lead to higher digital sales proficiency across the sales team.

This new release builds on the content delivered in Volume One, also available on the Aspire by Marketron portal, and gives sales managers convenient access to valuable tools and content that keep ongoing training sessions relevant.

"Digital sales enablement training must be continuous to be successful, but creating premium training material from scratch is a time-consuming task that pulls sales managers away from other important responsibilities," said Jeff Ulrich, Marketron senior manager of digital transformation and enablement. "Marketron is dedicated to creating relevant, effective sales enablement content to help the entire broadcast and media industry be successful with third-party digital advertising. That's why we developed our 'Sales Meetings in a Box' training series — and why we're expanding on it now with Volume Two. It features more great content, as well fresh resources sales teams can use to up their game."

Like Volume One, the second installment of "Sales Meetings in a Box" includes everything required to run five sales meetings, whether in person or virtual. Expanding on those first training sessions, Volume Two dives into different objections salespeople will experience and how to overcome them. It also contains new resources they can use to improve their prospecting skills, curate the most qualified leads and get a foot in the door with potential customers.

Ulrich, who created both volumes of the "Sales Meetings in a Box" series, has 35 years of experience in local broadcasting. He has held sales and sales management roles in both Top 10 and mid-sized markets, working closely with local business owners, ad agencies, media sales managers and salespeople across radio, television, print and digital media. In 2018, while leading digital media sales strategy and sales training for one of the country's largest integrated media companies, Ulrich earned the Education Excellence Award from the Interactive Advertising Bureau.

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