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27/01/2003

Robe Show Lighting launch Italian venture

Robe Show Lighting, the Czech moving light manufacturer, have announced the formation of Robe Italia SRL.
This is a joint venture between Robe Show Lighting and SR Consulting, Robe’s Italian distributor. Robe Italia will supply all Robe products into the vibrant Italian market.
Robe Italia is headed by Simone Rodella and based in Castel Goffredo, alongside the vast majority of Italy’s prolific Italian moving light manufacturers.
The move follows the recent launch of Robe America, and, last year, the appointments of key distributors LMP in Germany and Coe-tech in the UK.
Robe’s Josef Valchar commented: “Robe Italia was the best choice for moving the Robe brand forward in the Italian Market.
“Robe Italia gives us all the advantages of working in close collaboration with an experienced and knowledgeable distributor. We can be closely involved with their decision making, while they have all the benefits of Robe’s worldwide marketing resources.
“We look forward to Robe Italia expanding Robe’s presence in the highly competitive Italian market.”
(GB)
VMI.TV Ltd

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