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14/10/2019

Channel 4 Announces Partnership With Aardman And STUDIOCANAL

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Channel 4 has announced an exclusive advertising partnership with Aardman and STUDIOCANAL to mark the release of a new feature film SHAUN THE SHEEP MOVIE: FARMAGEDDON opening in UK cinemas 18 October 2019.

The animated campaign, 'A night in with Shaun and Lu-La' will premiere ​the Friday 11 October launching on screens across Channel 4's peak time schedule for a one night take over.

The spots feature Shaun the Sheep - the beloved animated star of the children’s television series who first appeared in the Wallace & Gromit short film A Close Shave, and introduce a mischievous new character, Lu-La. The series of 10 second ads depict a stop motion take on the programme genre they appear around, including Channel 4 News, GBBO Extra Slice, Gogglebox and The Circle.

Launching with a bespoke Channel 4 branded introduction, the contextual ads from the Academy Award®-winning animation studio, follow the success of Aardman’s first campaign with Channel 4 last year to launch Nick Park’s prehistoric comedy adventure, EARLY MAN.

The idea was created in collaboration with STUDIOCANAL and Target Media and developed through 4Sales’ creative approach PL4Y.

Angus Mitchell, Agency & Client Leader, Channel 4 said: "We are thrilled to be working with Aardman again on this latest project which delivers a fun, entertaining and creative campaign ahead of the film’s cinematic release. The ads we are producing together show what true collaboration can deliver, which we know our audiences will love."
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