GatesAir Strengthens North American Sales Team

GatesAir has appointed experienced industry professional Charles Sotto as its new Regional Sales Manager for the Southeast U.S. territory.

Mr Sotto has held sales and business development roles with Sony and Harris, the company from which GatesAir was born.

In his new position, he will be based in Florida, covering seven states plus Puerto Rico and the US Virgin Islands.

Mr Sotto joins GatesAir, a global leader in wireless, over-the-air content delivery solutions for radio and TV broadcasters, at a time of active business growth in the United States.
 
"The broadcast industry has made significant progress in going green and reducing its collective carbon footprint, and GatesAir has been a pioneer in this movement for transmission systems," said Mr Sotto. "I see tremendous opportunity to help new and current GatesAir customers transition to our more electrically-efficient Maxiva TV and Flexiva radio transmitters, reducing operating costs and labor associated with maintaining the infrastructure. Furthermore, the Intraplex range of intelligent networking solutions has matured to serve some very diverse and interesting applications at a time when broadcasters are more comfortable using IP as a primary transport method. The innovative entrepreneurship driving GatesAir also very much strengthens the future vision of the company. It's an exciting time to rejoin GatesAir family."

He will report to Mark Goins, Senior Director, North American Sales.

Mr Goins added: "Charles brings a rare mix of customer relationship skills and technical expertise that will benefit both GatesAir and our customer base throughout his region. Broadcast is a service-driven industry, and his human touch will play a big role in his success, particularly in the Southeast where we will continue to see robust and exciting business opportunities for years to come. We are proud to welcome Charles to the GatesAir team."