Broadcast News

Bookmark and Share
07/11/2018

Sony Spark An SD Card Revolution

News Image
Sony recently announced the launch of their all new form factor SD card, with a TOUGH specification and name. Sony's announcement, positions this new look SD card, as the world’s toughest and fastest card on the market.

They recognize that not only is card speed critical, but equally important is strength and the ability to function in all conditions. In order to deliver this TOUGH SD card, Sony has developed a single-mold production process allowing the the removal of easy-to-break and unnecessary parts. This single-mold process, or monolithic structure, completely secures the card. Unlike current SD cards, the TOUGH series have no empty voids inside the card housing, avoiding any risk from dust, water, sand or other contaminants. Each card is compliant to the very highest standard of waterproof and dustproof standards. During testing, Sony submerged their TOUGH cards in 5 metres of water for 3 days, without any impact on performance.

In addition to the monolithic features, Sony claims this is the toughest card in the world, especially with regards to bend forces, which has long been a potential weakness in heavily used SD cards. Sony’s SF-G TOUGH series, can sustain an 18KG pressure on the surface of the card (based on the SD association approved tests) putting this into context; this is 18 times greater than the current SD association standard.

As both professional and digital cameras become more feature rich, the demand to capture 4K quality video, plus stills and burst shooting, creates the need for extremely fast speeds, allowing the hardware to truly perform to its maximum. With TOUGH’s 299 Mbp’s writing speed (the best on the market), the buffer clearing time is minimized, allowing the card to shoot up to 240 uncompressed RAW pictures in less than 25 seconds. This is double the performance of the best UHS-I pro cards. In addition, the 300Mbp’s read speed, greatly improves workflow and data backup/ingest speeds.

As well as the card functionality, Sony provides complimentary software:

• SCAN UTILITY, evaluates the quality and status of your card; perfect for those critical shooting moments.

• FILE RESCUE
Last but not least, Sony is looking to offer a similar recovery service, currently offered on Sony’s SxS cards; the Professional Recovery Service*. Although Sony has made a commitment to File Rescue, the introduction of the service is yet to be finalized, but is expected very soon and of course, all cards come with Sony’s comprehensive 5 year warranty.

Sony's File Rescue service, is not a guarantee of data retrieval; care of all recorded data, remains the sole responsibility of the author

This article is also available in the November issue of Broadcast Film & Video here.



Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

09/08/2017
SMPTE To Discuss Current Trends At IBC2017
At IBC2017, around 130 SMPTE Sustaining Members will exhibit at the show, with the Society itself among the six international associations that serve
17/07/2019
Speedcast Confirms Joint Service Offering With In Aria! Networks
Speedcast has announced a joint service offering with In Aria! Networks, one of Europe's leading service providers in managed broadcast video contribu
10/04/2017
Argosy – From Cable Shifters To Full Service Providers
Balancing the need to maintain existing equipment and the desire to provide the highest resolution picture and sound has become a constant battle, adm
10/10/2017
How Anton/Bauer Have Raised The Standard For V-Mount Batteries
For more than 40 years, Anton/Bauer batteries have been the gold standard of mobile power systems for the broadcast and film industries and other mark
16/05/2017
Why Aren't We Taking Data Seriously As An Asset?
Yutree are a general commercial insurance broker covering all industries with a long and successful heritage in the media and entertainment sector and
20/09/2017
ES Broadcast Hire Invests In Sony Equipment
ES Broadcast Hire has announced a significant investment in Sony equipment. The news was revealed at IBC2017, and the investment involves Sony 4K HDR
21/06/2017
Sony's Hawk-Eye Captures Theatre Production In Technology World-First
Sony Digital Cinema 4K and Hawk-Eye Innovations have announce the first full proof of concept of Hawk-Eye's globally-renowned technology outside the w
20/06/2017
Sony PSE Announces New Leadership Appointment
Damien Weissenburger has been appointed by Sony Professional Solutions Europe (PSE) to lead the company's Theatre Solutions business, it has been anno
10/11/2016
Best Practice For Avoiding Data Loss
We all know the importance of the data and footage we shoot, either for yourself or for that important client, writes Barry Bassett, VMI, and Grant Wo
05/07/2019
Sony Expands 1000X Family
Sony has expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3. Sony's Noise Cancellation has been
27/06/2019
Nevion Confirms Agreement With Sony
Nevion has agreed with Sony Imaging Products & Solutions Inc. (Sony) to establish a strategic partnership in the area of IP-based solutions for broadc
01/06/2017
EMG Installs Two Sony PWS-4500 Replay & Ingest Servers
Euro Media Group (EMG) has installed two Sony PWS-4500 Replay & Ingest servers as part of its plan to diversify the current offer for slow-motion and
08/12/2017
VMEDIA: For Memory Card & SSD Media Hire
VMEDIA is a rental division of VMI, set up in 2017 in response to a growing demand for memory card hire and SSD media hire. We supply all popular form
17/06/2019
Sony Pro Ambassador Programme Launches
Sony has launched its Sony Pro Ambassador Programme, which will support a select group of independent and passionate filmmakers in becoming the
03/06/2015
Sonnet Unveils Allegro Pro USB 3.0 PCIe
Sonnet Technologies has unveiled the Allegro Pro USB 3.0 PCIe, a 4-port, 4-controller SuperSpeed USB 3.0 PCI Express 2.0 adapter card with charging ca