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Sony ProMedia

Contact Sony ProMedia

Sony ProMedia
01932 816000
James Leach
The Heights,
Surrey UK,
KT10 0XW,

About Sony ProMedia

With over 55 years experience in recording media, and over 20 years experience in HD formats, Sony recording media products are designed to empower professionals in every facet of video production: from major motion pictures to broadcast to independent projects. Providing the world's premiere recording media is just the beginning. We also back you with an extensive sales force, content recovery services and our industry leading Rewarding Recording® customer loyalty program.


Our HDCAM Digital Cassettes incorporate Sony's advanced metal tape technology for use in the world's first HDCAM format camcorder. The development of this high performance metal tape enabled high density recording with a wavelength of 0.49um achieving a recording length of up to 40 minutes for the small-size cassette, and 124 minutes for the large-size cassette. (In 60i mode - longer in 24P mode)

Sony HDCAM SR digital cassettes are designed to maximize recordings in HDCAM SR professional digital videotape recorders. Use of metal particles 50% smaller than in HDCAM and other manufacturing innovations allow these cassettes to capture recording wavelength to 0.29um and represent the highest performance metal particle tape in the broadcast family. Recording length of up to 50 minutes for the small-size cassette, and 155 minutes for the large-size cassette in 24P mode

picDigital Master
DigitalMaster tape is designed for any mini-DV or DVCAM camcorders or VTRs. It's the only professional videotape with not one but two 100% active magnetic layers for 90% fewer errors than consumer DV tape. Because video error correction is so good, errors are sneaky. Even as the errors accumulate, you'll think you're fine. Your first sign of trouble can be a dropout that can break up the image on a one of a kind of take. So why risk it all? When it comes to your creative vision, demand DigitalMaster tape.

picU Matic®
The reliable performance and value that you expect from the pioneer of the U-Matic format

picSxS PRO™ Memory Card
SxS PRO™ is based on the SxS™ memory card specification*, developed for high speed data transfer. The new memory card improves workflow efficiency by reducing transfer times for large data files such as high-definition video, enabling rapid transfer speed of 800 Mbps**. Its compact size contributes to the design of much lighter and smaller camcorders while excellent reliability gives users more opportunity to shoot footage in the harshest of conditions.

Sony SxS PRO was developed for increasing the efficiency of workflow, fulfilling the demand from professional camcorders or non-linear video editing systems, for higher performance and reliability.

SBP-8 (8GB)
SBP-16 (16GB)

Sony ProMedia In The News

Sony's Simple Live Streaming Service Now Available
Proposition For Users To Streamline The Process Of Acquiring Live Content ...
Sony Joins Forces With Verizon
To Test How 5G Can Change The Way Live Sports Broadcasts Are Captured ...
Sony Announces Line-Up Of BRAVIA Professional Displays
Including Its First-Ever 8K Model ...
Sony Unveils Latest 4K PTZ Camera Offering At NAB
The Company Is Exhibiting On Stand C11001 ...
Sony 4K Camcorders Selected For Italian Reality TV Show
16 Sony PXW-Z190 Cameras Acquired ...
Kanal D Acquires Over 30 Sony Handheld Camcorders
To Further Bolster Its Wireless News Production Capabilities ...
Sony To Showcase Latest Innovations In 4K, UHD And HDR At NAB
They Are Exhibiting On Stand C11001 During The Show ...
Stuart Almond's Five Top Predictions For The Media Industry In 2019
Head Of Marketing, Media Solutions, Sony Professional Solutions Europe ...
Sony VENICE Used To Capture Keira Knightley Feature
For Principal Photography On 'Official Secrets' ...
Location of Sony ProMedia