Broadcast News

Bookmark and Share
16/10/2018

Insight TV Launches Brand Solutions And Media Sales Department

News Image
Insight TV has announced the launch of its brand solutions and media sales department.

Insight is now able to offer brands fully integrated partnerships with solutions and the flexibility to pick and choose genres and formats.

Through unique content production and amplification services, all within Insight TV’s owned media infrastructure, Insight TV enables brands to deepen their engagement, increase their reach and deliver compelling marketing strategies via its linear and SVOD platform.

Offerings include long and short-form content, active and passive product integration, global influencer talent access, on ground activations and more – enabling brands to get to the heart of their millennial audience. This can be shared and extended across consumers’ most relevant touch points in every market; from linear TV, to live events, to social and digital platforms.

Insight TV consolidates its new division with the promotion of two key leaders and the addition of three members to the new team.

Natalie Boot has been promoted to Director of Media Sales and will oversee the new brand solutions team in addition to all sales. Natalie previously served as Director of Digital at Insight TV and has been with the company since 2014 and the launch of the business.

Mirko Oosthoek has been promoted to Head of Advertising and Sponsorships. Mirko has been at Insight TV for over two years and is now responsible for both ad sales and sponsorship on Insight TV’s international tv channels and digital platforms. He will also manage the relationships with the sales houses in the different regions.

Nick Leaf joins Insight TV as Head of Global Brand Partnerships. With over 20 years' experience, Nick has worked at media powerhouses Viacom, Turner Entertainment, MTV Networks and Warner Brothers. At Insight TV, Nick is on the lookout for even more exciting brand opportunities utilising Insight TV's world class story-telling content, and integrated creative executions.

Further cementing Insight TV's commitment to expanding its sales footprint, Jack Solesbury joins the team as Head of Content and Format Sales. Jack has experience managing worldwide sales of home entertainment for a number of brands including StudioCanal TV and Sony Pictures Home Entertainment. At Insight TV, Jack will focus on selling Insight TV’s content (and formats) to broadcasters and platforms.

Oliver Taprogge joins the team as Director of Distribution. Most recently Oliver was Director of content at Unitymedia where he oversaw content agreements with VOD partners. Oliver will oversee all global distribution deals at Insight TV.

The branded solutions and media sales team is responsible for leading the company in experimenting with new ways to tell brand stories that attract consumer engagement – leveraging Insight TV’s original productions, its global influencer network and consumer insights to help brands deliver entertainment to their target audience.

Graeme Stanley, Chief Commercial Officer, Insight TV said: "As an agile start up, with content at the heart of our business, we are unrivalled in our ability to produce impactful creative and global content, unlock new opportunities, deliver incredible value for the brands we work with and share our content globally.

"With the team's wealth of experience and Natalie's vision for the department, I am confident we will energise brand partnerships and format sales. These latest senior hires pave the way for our vision of giving brands a new and fully tailored solution to deliver content that their consumers want."

www.insight.tv
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/04/2023
Qvest Strengthens Position In Australia And New Zealand
Qvest is strengthening its position in Australia and New Zealand through the integration of tm stagetec systems. With the new Qvest Australia hub, the
19/04/2023
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
14/03/2024
pixitmedia Appoints New Team Members
pixitmedia, a Kalray company, has appointed three new team members to its Leadership Team. As Chief Marketing Officer, Penta Stanley will lead pixitme
22/03/2024
Yasmine Riechers Appointed New CEO Of Georg Neumann GmbH
Yasmine Riechers has been appointed the new CEO of Georg Neumann GmbH, a subsidiary of the Sennheiser Group. In her new position, she takes over from
22/03/2024
Sky Announces New Initiative
Sky has announced a new initiative aimed at supporting diverse-owned and diverse-led independent production companies in developing programmes for its
19/03/2024
MultiDyne Video & Fiber Optic Systems To Unveil New Series Of openGear Solutions
MultiDyne Video & Fiber Optic Systems will introduce a new series of openGear solutions at NAB Show 2024 that will help customers build stronger bridg
19/03/2024
Ateme's TITAn Encoders Enable New Ways Of Consuming Video Assets
Ateme has announced that its TITAN encoders now enable new ways of consuming video assets on the Apple Vision Pro. Leveraging Ateme’s Gen 7 compressio
13/03/2024
Agile Content Announces Agreement With Ålcom
Agile Content has announced agreement with Ålcom, a mobile and network operator based in the Åland Islands which provides converged mobile, broadband
06/12/2018
Insight TV - The Most Adventurous TV Channel In The World
Insight TV has significantly grown over the last three years and has recently partnered with TCL to create a Smart TV app. BFV talks to CEO Rian Beste
21/03/2024
Dielectric To Unveil New FM-Ring Style Antenna
NAB Show 2024 brings a new entry to Dielectric's revered DCR range of FM antennas, extending the benefits of its lightweight, ring-style designs acros
26/03/2019
Insight TV Appoints Head Of Global Brand Partnerships
Insight TV has appointed Joost Geurtsen as Head of Global Brand Partnerships. Geurtsen will use both his extensive commercial experience and creative
21/06/2019
Insight TV Announces Distribution Deal
Insight TV has announced a distribution deal which will see the Canadian launch of Insight TV's 4K UHD feed on TELUS Optik TV. Insight TV is distribut
16/07/2019
Insight TV Signs Distribution Deal With Delta Fiber
Insight TV has signed a distribution deal with Dutch telecoms operator Delta Fiber, which will see Insight TV launch on its Delta and Caiway networks.
20/03/2024
Newsbridge Unveils New Identity
Newsbridge has unveiled its new identity: Moments Lab. The rebrand includes a new logo, visual identity, and company name that better encompasses its
20/03/2024
Pliant Technologies To Present New CrewWare 2.0 Software Update
Pliant Technologies is to present its new CrewWare 2.0 software update at the 2024 NAB Show (Booth C5310), marking the first substantial update since