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12/10/2018

IBC2018 - The Tyrell Take

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BRIAN MALONE (Managing Director, Tyrell)
"

Physical facilities in the RAI have been improved, and with rumours of converting the temporary structures into more permanent ones, I got the sense of an improved market. Our social event on the Saturday evening was well attended, there were lots of interesting conversations and from what I recall no-one was seen crying into their drink – by the way thanks to all that attended.

"At IBC last year there was a lot of buzz around VR, 360 and Cloud, this year the Tyrell team witnessed a lot of true Cloud Remote Editing. This looked and felt like a real editing system, most displayed a 4K Cloud workflow connected to far-away data-centres, only operating for the duration of the show of course. So next year is the year of transformation and we think the market is ready.

"The conference tracks had lots of consolidation, challenging, transformation and disruptive themes, we in Tyrell are being the optimist, seeing great opportunity. We are approaching our customers’ needs differently, Opex is a must as it gives the ability to scale in either direction, Tyrell's relationships with our Manufacturers, Finance Companies and Customers can put the future refresh programme in place at a monthly cost.

"But one thing is for sure, we are witnessing the explosion of content and the producers of said content want simple looking tools to present and make their content look excellent.

"So if it's a 24X7 News Channel where you want to pay for it by the month, to editing the highlights of an event on the other side of the world, rest assured we have the questions to explore your content world.

"We hit the show this year with the largest team ever from Tyrell and with the most focused brief we have ever had. Some staff went and spent all their time with clients, others had goals to research a specific tech/standard. The result has been some of the most focused discoveries which will prepare us for 2019."

DAN MUCHMORE (Sales Director, Tyrell)
"My own takeaway from the show is that the manufacturers are making small incremental steps towards a next generation of broadcast. To the open minded these changes will make a significant difference as to how we produce content and architect systems in the future. I say future as the utopia of 100% Remote/Opex/Cloud isn’t quite the full dream. Many of the manufacturers are telling a great marketing story but once into the conversation still haven't considered how they will move from technical presentation to commercial strategy.

"Some customer are clear on their reasons for moving to cloud or remote IP workflows. Others believe it’s something they should be doing but haven’t developed reasons for doing so. Both offer a solutions provider such as ourselves with a wonderful opportunity to play to our strengths and act as valued aides. Adoption for NDI amongst manufacturers is growing with the likes of 3DStorm and Intinor integrating the standard into their live broadcast systems making a real statement about its strengths. Whilst the likes of Avid came to the show with a strong SMPTE-2110 message with their FastServe Ingest, Playback and Maestro engines being announced with SMPTE-2110 support.

"The technology that caught my eye at the show were those such as Cinedeck and EDLREC. With one foot in the past they are buying us back the most precious of commodity we have – Time. Cinedeck are revisiting the deliverable methods of the past with its hardware and plug-in based Filebased deck control. Create your deliverable file, whilst simultaneous QC in real time. If need be, re-insert only the portion of the final edit into the file rather than sitting through another export process. 



"No more waiting. Simple, but it put a smile on my face, especially when they showed how fast it was to re-map incorrect audio channels. EDLREC, like Cinedeck is a time saver. EDLREC takes the tally from a vision mixer and creates an EDL of the live multi-camera cuts and transitions. Old school but this massively reduces time in post-assembling the live sequence.

"The final thing to share with you that might be of interest are the developments with Avid and Microsoft. It’s been a while, but we are now starting to see the early signs of how this partnership will play itself out. On a futures pod at the Avid stand they showed their Nexis File System running in the Cloud and 'Shared Library' Cloud Archive solution for Media Central. 

Media Composer in the Cloud, running on Nexis in the Cloud with your archive being kept in the Cloud accessible by anyone in your organisation anywhere in the world. What a dream!

www.tyrellcct.com

This article is also available in the October edition of Broadcast Film & Video here.
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