Broadcast News

Bookmark and Share
01/08/2018

Edgeware To Showcase Tech Application Demos At IBC

News Image
Edgeware is to showcase a range of technology application demos at IBC 2018, including its forensic watermarking anti-piracy solution and server-side OTT ad personalisation.

The company will also deliver a presentation on how to achieve beyond broadcast viewing experiences at the Amsterdam show.

On stand 14.F20, Edgeware will present its Ad Enabler solution which allows for the personalisation of ads during live OTT, live-to-VoD and time-shift TV services. It supports HLS, for delivery to Apple devices, and MPEG-DASH for Android devices.

Ad Enabler uses frame-accurate segmentation to pinpoint exact moments within TV programming. Edgeware's ad stitching solution detects these markers and through an integration with Yospace and a VAST-compatible ad decision server, fetches the personalised ad and stitches it into the content stream. The TV programming and the ad is then streamed from Edgeware's high-performance TV server to viewers. Deploying this server-side solution creates completely glitch-free ad insertion for a more personalised viewing experience for audiences.

Also on the stand, Edgeware's award-winning TV Watermarker will show content distributors how they can protect their valuable TV programming. With internet-delivered services continuing to draw viewers away from traditional broadcasts, anti-piracy measures are becoming increasingly important. TV Watermarker uses a bitstream-based solution which can be used on-the-fly by Edgeware's TV servers as they stream content.

The demonstration will show how the solution encodes a visual code into the program's image which is unique to each viewer and much harder for pirates to identify or change than other manifest-based solutions. If a stream is illegally redistributed by an unauthorised source, TV Watermarker can identify the pirate within 15 seconds.

Commenting on the technology presentations, Edgeware's Richard Brandon said: "Demonstrations of our anti-piracy measures always gain a lot of attention throughout these industry events. And it's easy to see why. We're showing a powerful, real-world solution that lets content distributors identify pirates who are currently illegally redistributing expensive programming. And ad personalisation is a great additional opportunity for revenue for many of our customers, and now they can deliver it glitch-free, to any device."

The technology demos are part of the beyond broadcast experience that Edgeware is presenting at IBC2018.

Edgeware will be exhibiting on stand 14.F20 at IBC2018 which runs from 14-18 September, at the RAI Amsterdam.

www.edgeware.tv
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

16/05/2024
Magewell To Highlight AV-Over-IP, Streaming And Content Production Advances
Less than two months after its highly successful exhibit at the 2024 NAB Show, Magewell is heading back to Las Vegas to showcase its innovations to AV
09/11/2018
Com Hem Selects Edgeware's Ad Enabler Origin Software
Edgeware has announced that Com Hem, Sweden's largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to pre
13/03/2018
Edgeware To Debut New Technical Functionalities At NAB 2018
Edgeware is to unveil a new selection of technical functionalities that have been added to its online delivery platform at NAB (07-12 April). Customer
25/06/2018
NexPlayer And Edgeware Partner For Low Latency Platform
NexPlayer and Edgeware have partnered for a joint low latency platform that connects the NexPlayer video player SDK for Android and iOS with Edgeware'
15/06/2023
Imagine Communications Publishes 'Connected TV Ad Buying: A Survey of Ad Agency Buyers'
Imagine Communications has published 'Connected TV Ad Buying: A Survey of Ad Agency Buyers', a comprehensive report presenting media companies with va
13/07/2018
Edgeware To Show Beyond Broadcast Experiences At IBS
Throughout the IBC2018 show, Edgeware will present its TV CDN and Origin systems to content distributors and service operators, showing them how its c
05/03/2018
Edgeware Systems To Be Used To Scale OTT TV Service
A first-time order has been received by Edgeware from one of Europe's largest telecoms operators. The customer is set to use Edgeware's systems to sca
28/07/2016
Edgeware Brings New TV CDN Technology To IBC2016
Edgeware has announced that it will use IBC2016 to demonstrate to broadcasters, content owners, network operators, cable companies and OTT providers h
25/04/2019
Edgeware Unveils Its Cloud Service
Edgeware has unveiled its Edgeware Cloud Service, providing broadcasters, telecom and cable TV-operators with access to its technology and expertise w
27/11/2017
Edgeware To Deliver At-Home Dolby Atmos Surround Sound
Edgeware has announces that its TV delivery systems now support the online delivery of Dolby Atmos surround sound for playout on home entertainment sy
06/03/2017
Edgeware Adds Akamai & Level3 Support To TV CDN Architecture
Edgeware has announced that it has added third-party support to its CDN Selector to make it easier for its customers to deliver content to wider audie
30/10/2019
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
05/12/2018
Edgeware Wins Significant Order From European IPTC Customers
Edgeware has scooped a significant order from one of its main European customers, underscoring that Edgeware's Ad Insertion offering provides its cust
09/04/2024
HKT's Now TV Deploys VO's AI-Driven Targeted TV Advertising Solution
Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers. By o
21/03/2011
Entone And Edgeware Accelerate IPTV Performance
Entone, a leading provider of Hybrid TV and Connected Home Solutions and Edgeware, a technology leader in distributed video delivery, has announced th