JWT project powered by WAM!NET

J. Walter Thompson (JWT), the largest advertising agency in the US and the fourth largest in the world, is to globally launch Thompson Image Factory (TIF), a customised asset management system powered by WAM!NET's WAM!BASE service.
TIF provides asset management capabilities for several of JWT's systems including: ‘Infusion’, its customised advertising management system, ‘Passion’, its global creative portal, and ‘JWTNet’, its global intranet.
TIF enables JWT to store, manage and globally distribute raw content and stills, work in progress and finished content, including completed print, radio and television advertisements. Users in more than 300 global offices can access current content immediately after it is uploaded.
TIF is built upon WAM!NET's WAM!BASE service. WAM!BASE, which provides fully redundant, scalable storage and distribution for any media type, features more than 40 standard metadata fields, full-text indexing and searching, package tracking and utilization reporting, and multiple permission levels to control user access. WAM!BASE generates thumbnails, storyboards, and audio and video previews, and supports audio and video transcoding.
WAM!BASE has been integrated with JWT's systems using WAM!NET's SOAP-compliant, XML-based Application Programming Interface (API), providing customized user interfaces for access to content tailored to JWT's needs.
"TIF allows us to instantly share the latest creative with our teams, which is absolutely critical in the process of developing new ad concepts," said Paul Dalpiaz, IT director for JWT Detroit. "And most television spots are loaded into TIF even before they air, so our global offices and account reps can stay up-to-date with the very latest content. The system gives our agency and our clients a significant creative and competitive advantage, and we're very pleased to be launching it globally."
(GB)