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27/11/2013

IABM Appoints Whiteoaks To Represent The Firm Globally

Whiteoaks has been appointed by the International Association of Broadcast Manufacturers (IABM) to represent the organisation globally.
The IABM provides expert advice and a comprehensive range of services to the converging worlds of broadcast, media and technology and is seeking to raise awareness of its offering, grow its membership, and enhance its model of member engagement.
Whiteoaks will be delivering on these objectives by providing its 360PR approach, a rounded programme that brings together traditional public relations, influencer relations and social media to expand the purpose, capabilities and strategic value of public relations.
The company has an established relationship with the IABM and has a thorough understanding of the organisation and its role in the industry.
"We recognise the value of the services, market intelligence and advice that the IABM delivers to its members," said Gill Craig, chairman, Whiteoaks. "We have worked with the organisation, on behalf of our clients who are members, and have attended several major events over the years. In addition, Whiteoaks has supported IABM events, such as the annual conference and the advanced networking party ahead of NAB."
(CD/MH)
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