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11/07/2018

Ascot To Be Broadcast On Sky Sports Racing

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Ascot Racecourse and At The Races has announced that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights for the racecourse.

The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May Festival, William Hill St Leger, Coral Welsh Grand National as well as the Breeders’ Cup, US Triple Crown, Qatar Prix de l’Arc de Triomphe and the Melbourne Cup Carnival.

Juliet Slot, Chief Commercial Officer at Ascot, who led Ascot's media and data rights review, said: "We're really pleased to be partnering with Sky Sports Racing. We've chosen them because of the significant investment and commitment to the sport that they have demonstrated, the brand alignment and cross promotional opportunities that come with the major sports that Sky covers, and the fact that Sky Sports Racing is available in more than 14 million homes."

Guy Henderson, Chief Executive Officer at Ascot, added: "Ultimately, Ascot, as a statutory racing trust, operates to deliver the best racing we can, the best facilities we can and the best on course and off course customer service we can.

"Our strategy is to develop the right mix of collaborations with organisations in the UK and internationally to deliver this. Today we announce two exciting new ventures with At The Races across pay TV and streaming for betting in the UK. During Royal Ascot we announced Ascot World Pool in partnership with Totepool and the Hong Kong Jockey Club, which sees our media rights arrangements there increased to all five days of the 2019 Royal Meeting."
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