ITV Box Offices Selects Venue

ITV Box Office has chosen Venue to support the company's ongoing balanced revenue strategy.
Paywizard and the Ostmodern made the announcement.

Venue reflects the shared Paywizard and Ostmodern philosophy of managing PPV TV viewers by treating them as long-term customers rather than one-off buyers. Too many PPV products have been developed by retrofitting existing over-the top (OTT) video services, without considering the unique circumstances of PPV. Venue enables ITV to execute individual PPV events successfully, while simultaneously building strong and loyal ongoing relationships with their customer base.

The solution is currently live, and deployed to support the launch of the World Boxing Super Series, which ITV Box Office is screening exclusively across a range of platforms in the UK and Ireland. The series features world title bouts between high-profile cruiserweight and super-middleweight fighters including Chris Eubank Jr and George Groves. Venue provides the broadcaster with an operationally scalable model, which can comfortably handle the volumes of such peak events, while providing further monetisation capabilities designed to support ITV's strategy to provide these services across multiple devices and platforms.

"As an established and trusted partner of ITV Box Office, Paywizard's extensive experience in successfully delivering both PPV and subscription TV means they really understood our need for a robust, scalable solution. When they launched Venue with Ostmodern, we felt their philosophy around treating PPV viewers as long-term subscribers aligned with our over-arching strategy in growing our Pay-Per-View offering. Venue was the perfect fit. We know that we can work with it as a solution, collaborating with both Paywizard and Ostmodern, as we further develop our ITV Box Office service," said Neale Dennett, Director, Pay Content and Packages, ITV.

Venue is based on the multi-award winning 'Decision Moments' dashboard capability and data-driven features of Paywizard Agile, combined with Ostmodern's Skylark OTT platform and expertise in digital product design. Venue also leverages the eight critical 'Decision Moments' in the PPV customer journey: Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back.
(CD/LM)