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20/09/2017

Rotolight AEOS – Changing The Way Photographers & Filmmakers Work

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Technology has been driving the creative industries forward for decades – and nowhere is this clearer than when it comes to the art of photography, filmmaking and videography. From developments with cameras and the quality of images, to the evolution of LED lighting and the role it plays in setting up the perfect shoot.

Lighting not only plays a key part in creating atmosphere, mood and tone for a shoot, but it also has the power to streamline the process and allows users, be it photographers or filmmakers, to be more creative.

One of the more recent developments in LED lighting is the AEOS location light, developed by well-known innovator Rotolight. Designed to bring versatility and flexibility to any shoot, the bi-colour LED provides powerful light output with high energy efficiency. It is one of the most portable lights on the market, and its overall combination of cost, versatility and industry-first features, allows users to unleash their creativity in a way no other light can. As a result of its functionality and features, it is ideal for use for both photography and video.

The Rotolight AEOS is lightweight (weighing in at under 1.5kg), ultra-thin (1 inch) and portable. It features integrated aluminium handles – an industry first – that allow photographers, videographers and filmmakers to work more freely and creatively with the light.

The light is already garnering praise from well-known users in the industry. Stefan Lange, visual FX veteran known for films such as Batman, James Bond 'Spectre' and Tomb Raider, said: "The AEOS is exactly the light that filmmakers and gaffers have been crying out for. Integrating the handles into the actual light just adds that dimension of flexibility to it and allows users' to move and manipulate the light quickly and easily in order to get that perfect shot. I can see filmmakers and photographers alike getting great use out of this new light."

One of its key features is that the AEOS does away with the traditional yoke, which typically limits movement of the light to just 30-40 degrees of tilt, limiting control over light spill. Instead it features a ball head that provides a full 360-degree range of movement and 200 degrees of tilt when mounted to a light stand. This makes it incredibly versatile and enables users to achieve lighting setups not otherwise possible with traditional light sources. The ball head is made from solid, high-quality aluminium and can support the full weight of the AEOS with battery and barn doors mounted, at every angle.

World-renowned celebrity photographer Mark Mann has also been impressed: "As a photographer who's being asked more and more to shoot video and stills at the same time, Rotolight has really improved my work flow. I find that especially in a situation like where I have a really high turnover of people I need to have reliable equipment that looks good and enables me to very fast. Rotolight has been perfect for this.

"Two things that are very important to me when I'm shooting is reliability and quality of a product. The Rotolight LEDs have been incredibly reliable they've never broken and I'm not exactly gentle with my gear. Looking specifically at the AEOS, often when you're using strobe you're not seeing what you're going to get when you look through the viewfinder. So you're anticipating what the shot's going to look like. The fact that the AEOS can be used as both a strobe and continuous light, means I can actually look through my screen and know that is the colour and that's how the light is going to fall, which allows me to get to where I need to be quicker."

In keeping with Rotolight's product offering, the new AEOS includes a host of patented features, unique to the company that enable users to be more efficient, effective and creative. This includes CineSFX™, a suite of cinematic lighting effects; Designer Fade™, custom fade up/down production effects; and AccuColour™, Rotolight’s patented LED phosphor technology ensures that the AEOS can deliver exceptional colour rendering (CRI:96+) and scores in the highest category on the independently-tested Television Lighting Consistency Index (TLCI).

Technology will continue to influence the creative industries, especially with manufacturers placing such importance on innovation and developing products that have a real impact on the day-to-day lives of creatives. Nowhere is this more true than filmmaking and photography, where LED lighting is already having a tremendous impact on efficiency, effectiveness and creativity.

www.rotolight.com

(JP/LM)
Solidmate Ltd Memory Card Hire London

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