Broadcast News

Bookmark and Share
21/03/2017

How To Increase Online Sales With Video

News Image
You have a brand new product that has just launched on your website and you want to boost your e-commerce sales. By producing high quality video content for your e-commerce site, you can help your customers learn more about your products by watching a simple, short video or animation. As Hubspot claim: 73% more visitors who watch product videos will buy.

Make it easy for your customers.

One of the main concerns for customers when shopping online is the fear the product will not meet their expectations upon arrival. Videos help prevent a mismatch of expectations, and therefore a product return for a refund.

When there are so many competitors out there, the main way to get repeat business is by building brand loyalty with new and existing customers, which in turn builds trust. Did you know 58% of shoppers think companies with product videos can be trusted? A photo can sometimes be deceiving and unable to show a product to its full potential, so by investing in video, you can make sure you have far less returns and far more repeat business!

A customer who trusts your business is surely worth the investment in product video production, right? As 2017 becomes the year of video production being a necessary component of your marketing strategy, we urge you to give your e-commerce a face lift with some video marketing!

To find out more about how you can improve your marketing strategy through video production, visit www.digifish.tv and www.littlefishanimation.com.

This article has been contributed by Digifish.

(JP/LM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

23/03/2017
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
09/07/2018
Edgeware Customers Experience Doubling Of Their Peak CDN Streaming Traffic
Edgeware has reported that many of its customers have experienced a doubling of their peak CDN streaming traffic on match days during the 2018 FIFA Wo
04/07/2017
AJA Video Systems Releases Desktop Software v13
AJA Video Systems has released its Desktop Software v13 for its KONA, Io and T-TAP products. Additionally, a new KONA IP firmware license option for J
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
25/09/2017
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
03/08/2017
Five Reasons For Using 360 Video In 2017
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with you
25/07/2017
VITEC To Showcase Field-Proven Video Streaming Solutions
VITEC has announced that it will demonstrate its broad range of point-to-point streaming and full motion video (FMV) solutions engineered for mission-
12/09/2017
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
23/06/2009
Ross Video Appoints Niels Borg As Marketing Product Manager For XPression
Ross Video has announced the appointment of Niels Borg as Marketing Product Manager for XPression. Mr Borg's responsibilities include working with Ros
20/10/2017
Digifish Launch Video Marketing Training Videos
Digifish have announced a new series of exclusive marketing training videos that the company has been working on for the past few months to bring to l