Broadcast News

Bookmark and Share
14/03/2017

NAB 2017 4K 4Charity Details Announced

News Image
Elemental Technologies has released details regarding the next 4K 4Charity Fun Run, which will take place during the 2017 NAB Show. The run will be held on Tuesday, 25 April, at Sunset Park and begins at 7.30am.

Beginning with the 2017 NAB Show event, the 4K 4Charity Fun Run series will distribute all proceeds toward raising awareness and funding for organisations that work in support of increased diversity and inclusion. Officially endorsed by NAB Show, the event next month will raise funds for Mercy Corps, which works with the most vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects. Proceeds will also contribute to Women Who Code, a global non-profit dedicated to inspiring women to pursue and excel in technology careers and to helping them become leaders and role models in the tech industry.

Laura Barber of Elemental, and co-founder of the series, said: "We're heartened by what the 4K 4Charity Fun Run Series has achieved to date, thanks to the generosity of sponsors and participants, in raising awareness and funds for vital causes. As we look forward, we recognize that the media and entertainment industry – like so many industries – can and must do more to support diversity and inclusion. With the support of NAB Show and its members, it's an honor to devote 100 percent of this year's proceeds toward that mission."

Among the sponsors for the 4K 4Charity Fun Run at the 2017 NAB Show are Accedo, Aspera, ChyronHego, Dolby, Irdeto, the National Association of Broadcasters (NAB), and Verimatrix, plus media partners NewBay Media and Rapid TV News.

Chris Brown, Executive Vice President, Conventions and Business Operations at NAB Show, commented: "We're pleased to support this wonderful NAB Show tradition and delighted to help the industry give back to the cause of increased diversity and inclusion – an issue of great importance to the people and organizations that make up our community. What an inspired way to celebrate the hard work and innovation our industry creates, as evidenced by the tremendous growth in participation we've seen every year. May this year's event set another fundraising record."

The 4km running and walking event begins at 7.30am on Tuesday 25 April and loops through Sunset Park in Las Vegas. Transportation will be provided free of charge to and from major NAB Show hotels and Sunset Park beginning at 6.45am the day of the event.

After completing the course, participants can celebrate and network over light snacks and beverages.

www.4K4Charity.com/NAB

(JP/LM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

19/09/2019
Cobalt Digital Unveils Card-Based 4K And HDR Workflow Solutions
Cobalt Digital displayed its card-based 4K and HDR workflow solutions for openGear® frames at IBC2019 in Amsterdam. Product highlights included its ne
11/08/2017
Yahoo Sport Commissions New Football Show
Yahoo Sport has commissioned a new weekly football series that is hosted by Colin Murray and Dion Dublin. For The Win is the first series greenlit in
10/08/2017
Barnfind Brings Enhancements To IBC Show
Barnfind Technologies will use IBC2017 to unveil a number of enhancements to its BarnOne and BarnMini ranges, it has been announced. New for Europe at
08/08/2017
Production News : Paddy McGuinness To Host New Talent Show
BBC One has announced details of a new talent show, Even Better Than The Real Thing. Hosted by Paddy McGuinness, the 60-minute special will celebrate
21/07/2017
Production News : New Online Comedy Show Announced By Channel 4
Channel 4's online comedy showcase highlighting the brightest new comedy stars and freshest TV ideas returns with a brand new three - part bite-sized
29/09/2017
Pronology Displays Asset Management Solutions At 2017 NAB NY Show
Pronology, a developer of cutting-edge tapeless workflow solutions, will showcase a selection of its asset management and encoding tools at NAB NY 201
25/05/2017
Vinten's Vantage And Hexagon Track In Action At NAB
Vinten has wrapped up another successful NAB Show. Front and centre was the company's Vinten Vantage robotic camera head paired with the new μVRC
12/04/2017
ChyronHego At The 2017 NAB Show
Launched only a year ago, ChyronHego's CAMIO Universe is transforming news operations as broadcasters continue to migrate to all-software environments
11/04/2017
New Exhibitors Head To NAB Show 2017
More than 200 companies are to exhibit at the 2017 NAB Show for the first time it has been announced. NAB Show takes place in Las Vegas, 22 – 27 April
06/04/2017
British Tech On Show At NAB 2017
At NAB Show 2017, more than 30 British companies will demonstrate cutting-edge technology as part of an initiative supported by the Department for Int
31/03/2017
New TVLogic Reference 4K And OLED Monitors At 2017 NAB Show
TVLogic, designer and manufacturer of LCD and OLED High Definition displays, is introducing several new 4K HDR and OLED monitors at the NAB 2017 that
04/10/2019
GB Labs Announces Plans For NAB Show New York
GB Labs has unveiled its plans for the upcoming NAB Show New York 2019 later this month. The intelligent storage solutions developer will introduce th
15/10/2019
SCISYS Media Solutions To Showcase Solutions At NAB New York
SCISYS Media Solutions will be showcasing a portfolio of solutions designed for a new dimension of cross-media storytelling for TV newsrooms and radio
17/05/2017
Anton/Bauer Introduces LPD Discharger At 2017 NAB Show
Anton/Bauer, a Vitec Group brand, launched its all-new LPD Discharger at 2017 NAB Show. Developed in partnership with one of the world's largest renta
16/05/2017
Omnitek Welcome Successful NAB Show 2017
At NAB 2017, Omnitek launched the Ultra TQ which proved very popular with broadcasters attending the show. Many were investigating the requirements fo