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BVE Undergoes Rebrand For 2017

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BVE has undergone a rebrand for 2017 to reflect the latest technologies and experiences shaping the future of broadcast, connected media, production, post, live production and AV systems integration.

The new branding reflects the immersive, modern and fluid stance the broadcast industry is adopting, signifying BVE's evolution alongside the shared needs of visitors, exhibitors and partners. BVE will also continue its commitment to expansion into the Pro AV and live entertainment technology sectors, as well as representing the connected media, branded content and immersive tech worlds through partnerships and content in the theatres.

In addition to the new branding, BVE has implemented new features to improve the overall BVE experience. Launching this year is the 'BVE Meeting Service', matching visitors' product interests with exhibitors. The new service will be available on the BVE website and accessible through the BVE app, which has made a return for 2017, and will be available to download from next month. Both exhibitors and visitors will be able to plan their days, access content and news, take part in discussions and make use of a useful messaging feature. Additional new elements of the show will be revealed in the coming weeks.

Daniel Sacchelli, Event Manager, BVE, said: "It is our job to bring people and technology together, to lead the future of entertainment and media. One of the responsibilities of being successful in that role is to be at the forefront of our industry, recognising the trends and the direction in which the industry is going. We are constantly seeing boundaries of broadcast, production, post-production and consumer experiences expanding – no longer are we confined to the television set, something that is reflected by our exhibitors, theatre content and visitors. Our new brand is reflective of the industry's fluidity and I am very excited to be debuting it ahead of what is set to be the most exciting BVE yet."

The new BVE website and the BVE Meeting Service is now available.
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