Broadcast News

Bookmark and Share
11/10/2016

Where Is Demand For Studio Space Going Over The Next Five Years?

News Image
When we opened our studios in 2008 it was in the belief that there would be an inevitable demand for online videos.

This has only really become true in the last 12 months with the advent of job titles like 'Content Producer' becoming more common and an increasing number of YouTubers coming through the studios – usually under the guidance of a brand or a 'traditional' production company.

The first group of clients understand less about the filming process and make assumptions about what can be filmed and how much in a day. Make no mistake, these clients don't lack for creative smarts and have some great ideas, but inevitably we spend a lot of time explaining what is and isn't possible and why. We have also noticed that their ideas about production standards quickly jump when they do understand more about the realities of filming.

The YouTubers group is interesting. In 99% of cases no-one in the office has heard of them. When we do check them out they always seem to have half a million or more subscribers – which would make any marketer sit up and pay attention. We presume that most of them will have made their name starting out with homemade videos. By the time they arrive in our studios they, or their sponsors, do care about production standards.

There is a third group – Explainer/Educational video production companies, producing presenter-led and graphic heavy pieces to camera. These companies only exist because of the online world and were created specifically from that point of view. They care about standards and they care about costs. Mostly, they want a predictable filming environment.

In the end, everyone cares about standards. It's a natural consequence of wanting to do the very best you can. What does this tell us about the future?

One thing is for sure – we're not heading back to any mythical glory days of hyper-inflated budgets – that's for TV and the global players, but I bet they are being squeezed as well.

Flexibility is our mantra and we think it applies across more broadly than ever.

Whereas we have been mainly known for green screen facilities in the future we want to be able to service blackout, fashion ready white screen and green screen shoots from day to day without recourse to extensive repaints and re-setting. Industry pros such as Directors and DoPs know the pressures of budget constraints and appreciate flexibility.

New entrants will probably never care quite so much about production standards when they know 95% of their videos will be viewed on mobile phones and bedroom laptops. For them the moment is now and speed to market is more important. From pitch to commission to film to release can be hyper fast, sometimes days.

Ready-made crews who can cover the bases to the standards required and who won't cost a bomb will never be out of work. They'll demand robust flexible equipment and will always be investing to keep up.

www.camberwellstudios.co.uk

This article is also available to read at BFV online here, page 53.

(JP/MH)
Solidmate Ltd Memory Card Hire London

More Studios Stories

26/05/2017
Bleach Studios Opens Its Doors
Bleach Studios is a newly-opened, cutting-edge audio facility based in leafy North London. Offering a bespoke-built, fully-soundproofed and acoustical
23/05/2017
Gramercy Park Studios Redevelops London Facility
Gramercy Park Studios has upgraded its facility in central London. The new workspaces include five VFX and finishing suites and a new audio suite and
31/03/2017
SNK Studios Announces New Cutting Edge Studio
Central London Audio Post house SNK Studios have announced the opening of its new Studio 7; A cutting edge Dolby Atmos studio with full 5.1 & 7.1 Comm
07/03/2017
Celebro Media Expands London Facility
Celebro Media has increased its central London studio facility by investing in the NewTek IP Series. The NewTek IP Series will be key to the organisat
17/10/2016
Welcome Launch For SpaceCrate
Former Avid pro audio sales manager Ben Nemes has teamed up with Absolute CAD owner Mike Watson and AKA Design chief Guy Wilson to launch SpaceCrate.
14/10/2016
Strength To Strength For Mount Pleasant Studio
Mount Pleasant Studio is celebrating 11 years as London's most central, fully soundproofed film and television studio. Its stage has a U-shaped infini
13/10/2016
Celebro Media Celebrates Expansion
It's been an unusual few years in the studio sector in London; the closure of several bigger studios has hit the industry hard – as well as the tempor
13/10/2016
IMG Studios: A State-Of-The-Art Facility
Walk into IMG Studios and you will agree it is a great place for programme makers to work. Its state-of-the-art production facilities are available 24
12/10/2016
No-Fuss Studios From Amadeus Acoustic Solutions
Designed and fabricated in Italy by B-Beng and distributed in the UK exclusively by Amadeus Acoustic Solutions, the BOXY studio system is the only mod
11/10/2016
Where Is Demand For Studio Space Going Over The Next Five Years?
When we opened our studios in 2008 it was in the belief that there would be an inevitable demand for online videos. This has only really become true i