Broadcast News

Bookmark and Share

Rushes Helps Create VR Garden

News Image
Creative studio Rushes has helped create a virtual reality garden as part of a display at this year's RHS Hampton Court Palace Flower Show.

The idea was created by advertising agency Atomic London and realised by Deluxe's Rushes. The 'Life Garden' celebrates and thanks more than 100,000 people who have chosen to leave a gift in their Will to the charity.

The garden was a physical installation at the flower show, with people transported to a seemingly endless field of flowers after donning an Oculus Rift headset. The immersive experience featured more than 100,000 flowers bearing the names of supporters who have remembered the charity by leaving a legacy gift.

Produced by the VR team at Rushes, the experience uses software platform Unity, which is traditionally used for developing games and interactive content. Its features enable the controlling, navigating and interacting with objects in real-time 3D environments. Sound can also be positioned in a 3D space to give the user an added level of immersion.

Guy Bradbury, Founding Partner and Executive Creative Director at Atomic London, said: "Virtual reality is too often used as a gimmick – to make people feel like they're on a roller-coaster or walking through a fantasy world. With the Life Garden we've created something that emotionally engages and moves people by starting with the idea and using the technology as the most suitable channel, rather than starting with the technology and trying to work backwards."

Andy McNamara, Deluxe's Rushes Head of CG and Immersive, added: "It was a pleasure for us at Rushes to work in collaboration with Atomic and Cancer Research UK and push the envelope of what can be achieved with this new medium for a cause that is very close to many of us. It demonstrates how VR and immersive technology, when used effectively, can produce a powerful emotional response from an audience – something we are only now starting to explore fully."

Caroline Kent, Director of Legacies at Cancer Research UK, commented: "We believe using this exciting technology alongside our bright and beautiful physical garden is a wonderful way to thank and celebrate every generous supporter who has left a gift in their Will to Cancer Research UK. Atomic London has delivered an incredibly moving experience that we hope will demonstrate our huge appreciation to all those who have supported us in the past with a legacy gift."

A video walkthrough showing the virtual reality garden can be found at


Top Related Stories
Click here for the latest broadcast news stories.

NHL Selects Amagi To Create And Distribute FAST Channel
Amagi has announced that the National Hockey League (NHL®) has selected the company to create and distribute its first free ad-supported streaming TV
LiveU And Sky Deutschland Create Multi-Cam, 5G And Cloud Video Production POC
Sky Deutschland and LiveU once again highlighted the efficiency and ease of use of 5G with IP-bonding pointing towards an exciting future. LiveU and S
Artnovion Helps Create Acoustic Perfection For KAD Studios
The recent opening of Bradford recording facility KAD Studios is the realisation of a long-time dream for owner Karl Dunnachie. Located in the centre
DNAV To Create A Microphone-To-Antenna Experience
DNAV is to create a microphone-to-antenna experience featuring its broadcast radio technology partners at NAB Show 2024, beginning Sunday at the Las V
Brainstorm Introduces Suite 6
Brainstorm has introduced Suite 6, the latest version of its flagship products eStudio, InfinitySet, and Aston, which already comprise a reference for
Lightware Visual Engineering Showcases Immersive Experiences
Lightware Visual Engineering has shared an update on the groundbreaking immersive experiences using its solutions worldwide. From the Lightroom Exhibi
The Garden Appoints New COO
The Garden, part of ITV Studios, has appointed Fiona Freed as Chief Operating Officer. Fiona joins the multi-award-winning indie ahead of Joint CEO Ni
The Garden Announces Promotions
The Garden, co-producer of Netflix phenomenon Squid Game: The Challenge, has promoted Lucie Duxbury to Head of Programmes, Spencer Kelly to Director o
The Garden Production Appoints Executive Producers
The Garden Productions, part of ITV Studios, has appointed Helen Bart and Jo Harcourt-Smith as Executive Producers, as the award-winning indie expands
Elgin & Winter Garden Theatre Upgrades To FreeSpeak II
In August 2021, Toronto's iconic Elgin and Winter Garden Theatre went through a major renovation to streamline its audio equipment. The endeavor resul
London's Garden Studios Deploys Mo-Sys Engineering's VP Pro XR Server
Mo-Sys™ Engineering has seen its latest VP Pro XR server deployed by London's Garden Studios for its state-of-the-art virtual production (VP) stage in
Rushes Creates Stunning Promotional Campaign To Support Resolve Launch
London-based post house Rushes has created an innovative 'Soho-themed' campaign to celebrate the launch of its new da Vinci Resolve grading suite. The
Rushes Post New Moon Film For UN.GIFT
Rushes have completed post on a public service announcement film for UN.GIFT, the Global Initiative to Fight Human Trafficking. The film, entitled 'Gi
Rushes Appoint Halliday Head Of PR And Marketing
Rushes Postproduction Ltd has announced the in-house appointment of Dori Halliday as Head of PR and Marketing. Managing Director, Joce Capper commente
Rushes Complete 'The Rushes' Promo
Rushes have completed post on the soon to be released ‘Corners’ from aptly named band ‘The Rushes’. Alongside the title track, the EP includes ‘To The