ATG Danmon UK Reports A Successful IBC2015

ATG Danmon UK reports a successful IBC2015 with increasing interest in software-centric product virtualisation.

"The move from panel-per-product hardware to software-based solutions running on enterprise servers has now become an established fact of systems integration life," comments ATG Danmon UK Managing Director Russell Peirson-Hagger. "Technology has progressed to the point where multiple devices can be virtualised within a single server.

"In our role as systems integrators, we will include virtualisation whenever it offers clear operational and cost-efficiency advantages to our customers. The key technical challenge today is to ensure that software from multiple vendors operates efficiently when combined into a single operating environment, whilst retaining the flexibility and reliability that broadcasters quite rightly insist on.

"There was a lot of discussion at IBC2015, as indeed last year, about the relative merits of serial digital interfacing and Internet Protocol. IP clearly has some benefits on offer but there are still plenty of reasons why we will see the continued use of SDI for the foreseeable future. Rather than IP completely replacing SDI, it is evident that a hybrid approach currently offers the best of both technologies.

"Traditional broadcasting has proved its ability not just to survive competition from the internet but to embrace it. Many channels now offer catch-up television services as a routine element of their activity, along with web-based news, programme guides and over-the-top supplementary programme feeds. A key element of our role as a systems integrator is to support our customers with these new delivery options and to ensure they can operate as efficiently as possible in an industry which demands high productivity as well as creativity."

Overall, IBC2015 proved a very successful show for ATG Danmon UK, including productive meetings held with both new and existing clients. We are looking forward to building on this success across the Danmon Group through into 2016.

Image: Jonathan Hughes, Head of Systems Integration at ATG Danmon UK, during pre-build testing of a high definition studio prior to shipping to a major Middle East state broadcaster.

www.danmon.com

(JP)