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Playbox Technology To Expand UK-Based Sales Operation

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PlayBox Technology is to majorly expand its UK-based sales operation.

The expansion is to encourage partnerships with broadcast systems integrators and resellers across Europe. The advance will be spearheaded by Kevin Salvidge who has joined PlayBox Technology (UK) Ltd as manager of Business Development - Channels.

"With over 15,000 PlayBox Technology branding and playout channels installed and fully operational over the past 15 years, our product range is far ahead of the competition in numbers delivered, operational efficiency, affordability and scalability," said PlayBox Technology (UK) Sales Director Ben Gunkel. "This success has been achieved in close co-operation with systems integrators and distribution partners around the globe. Kevin will be working alongside one of the most dynamic management teams in the entire broadcast industry, including highly experienced media professionals such as Phillip Neighbour, Maurice de Jonghe and Alan Bunting.

"Kevin's role will be to expand our relationship with the leading European SIs and high-end media system resellers to deliver the full advantages of modern computer-based branding and playout. PlayBox Technology products are Number One in the market and extremely reliable. But we are not in the business of supplying sell-and-forget commodities. SIs and resellers have an essential role in supporting their customers from initial workflow planning right through to system installation, commissioning and training.

"Broadcasters naturally appreciate being able to work with a local partner speaking their own language and near enough to make occasional site visits. Our SI and distribution partners form an integral part of our technical support service, providing front-line contact with the client, reinforced if required by our online diagnostic resources."

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