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01/08/2003

Adrenalin @ Rushes complete post on ‘A’ promo

Adrenalin @ Rushes have once again been chosen to complete the post production work on a promo for the band ‘A’.
Their new single, ‘Goodtime,’ is reminiscent of much of A’s previous work, in that it is brimming with energy and intensity, something which this promo clearly reflects.
Rushes said: “Dougal [Wilson] has done a fantastic job getting the performance from one shot. A lot of one shot promos rely on transition points to save the effect. Not on this one though."
The promo opens with the camera concentrating on the feet of the band’s vocalist, Jason Perry as he walks on tarmac. As he starts to sing the camera rises up his body to his face. The action is set in what appears to be an abandoned and overgrown industrial estate. Amongst the derelict buildings and stranded cars Perry’s vocals resonate clearly. He is very much at the forefront of the action throughout.
The camera rarely leaves him as he stalks the length of a building, the band against the wall in the background. We get the sense that he is travelling in a perpetual loop and the band is shadowing him. With a backdrop of prefabricated buildings and urban wasteland, Perry puts in an energetic performance. Having followed the vocalist into an empty building, the rest of the band take his lead and dance frantically. As Mark Chapman (guitar), Dan Carter (bass) and Giles Perry (keyboards) play their instruments wildly, the camera focuses for a moment on Adam Perry (drums) who appears to be subsumed by the music.
As the promo reaches its conclusion the band can be found on the roof of a prefab. Having sung the last few chords Jason Perry visibly breathes a huge sigh, clearly exhausted by the performance.
(SP)
VMI.TV Ltd

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