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20/04/2010

Iconic Rolling Stones Promo Features Rare Archive Footage

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Multi award-winning Nexus Director Jonas Odell has created a clever new promo for The Rolling Stones soon-to-be-released archive track Plundered My Soul. The track is taken from their classic album Exile on Main St., which is to be reissued next month, supplemented by ten previously unheard songs.
The music video's animated collage style takes the iconic cover artwork from the original 'Exile on Main St.' as its inspiration.The cut-up montage style presents archive stills and moving footage of the band that take us on a nostalgic but epic journey through a very special era in The Rolling Stones’ history.
The movement of the camera becomes part of the choreography of the video, as it slows during the quieter parts of the song and picks up speed as the track gathers intensity. As the song builds Jonas plays around within the format of the collage with the various images forming patterns and introducing depth moves to let the camera truck into one image to reveal another set of images at the end.
Jonas also shot some new footage inspired by some of the stills from the original album, giving a sense that even the burlesque performers of the original art work have come alive. As the song comes to a close the tempo of the camera slows down and we land on what looks like the original cover again complete with the famous red Exile on Main St. handwritten text.
"I've always liked the cover design for Exile on Main St. a lot," said Director Jonas Odell. "It is the most iconic of the Stones' album covers, and seeing that the track is one of several previously unreleased tracks from the Exile sessions, it felt appropriate to use the graphic formula of that cover. The promo is a collage of stills and documentary footage from the period, so it's a bit like the album cover comes alive and tells the story of The Rolling Stones on tour."
(BMcN/BMcC)
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