Broadcast News

Bookmark and Share

Rushes complete new Persil commercial

Rushes have recently completed post work on a new commercial for Persil, entitled 'Seven Dwarves.'
The action is set in a vast fairytale kitchen in what appears to be a castle. In a recreation of 'Snow White and the Seven Dwarves' a young princess is enthusiastically making a cake whilst the dwarves are completing their daily chores elsewhere. She is using a truly vile mixture of ingredients, which includes chocolate, baked beans and tomato ketchup. Her mother, dressed as an ugly sister, watches from the sidelines whilst feeding a piglet in a high chair. As the little girl is making fairy cakes she obviously needs some fairies and as she shakes a huge jar over her mixing bowl, what appear to be glowing orbs turn into a clutch of fairies. They fall out of the jar amidst a flurry of fairy dust. One fairy manages to climb over the side of the mixing bowl, but falls off the rim, sending up a cloud of flour.
As the cloud clears we see the little girl standing in her own kitchen, still dressed as a princess, but with more of the ingredients on her than there are in the bowl. Her mother stops feeding the girl's little brother, who is sitting in his high chair with a cuddly pig for company, and undresses her. Everything but her tiara is thrown into the washing machine with a couple of Persil tablets. The washing couldn¹t have been cleaner if done by magic. The audience sees a dwarf carrying some of the new washing tablets in a net bag back to the enormous Persil box.
Rushes VFX artist Paul Wratten says: "There were numerous special effects involved in this job and it was important for us to offer advice prior to the shooting and during the shoot itself. The fairies started life as glowing orbs flying around the jar. When the jar is tipped to add to the cake mixture the orbs turned into fairies. We filmed them using acrobats tumbling onto crash mats with a green screen as a backdrop. The fairies were then keyed onto the background, wings were added by Passion Pictures, and fairy dust was created in Rushes Inferno by Omar Akkari."
The close up of one of the fairies trying to climb out of the bowl was treated in a similar way by adding dust particles and wings. This provided a transitional point into the modern day kitchen scene. Paul himself operated Rushes Fire to add the fairies to the jar. This was achieved by shooting a randomly moving a piece of Blue-Tac on the end of a pencil under the caption camera. Using Fire's tracking software the glowing orbs were then tracked into the transparent glass jar.
The pack shot was captured using a large white box that was increased in size to three feet high. The artwork that was supplied was then positioned on the box to achieve a giant pack. The dwarf was filmed against a green screen and keyed into the shot adding a gold embossed title using Sapphire Embossed Spark and Sapphire Glint resulting in twinkles that gave a magical feel."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Bluefish444 Add SMPTE 2022 Support For Avid Media Composer
Bluefish444 has announced that it has added SMPTE 2022 capture support for Avid Media Composer. The addition allows Bluefish444 customers to capture f
Introducing Pond5 Add-On For Adobe Premiere Pro
Pond5 have announced the availability of the Pond5 Add-on for Adobe Premiere Pro, a free plug-in available through the Adobe Premiere extension panel
Five Reasons For Using 360 Video In 2017
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with you
The Sound of Silence: The Art of Using Music
We all know how crucial music can be to complimenting your production; indeed without the soundtrack a large chunk of the emotional depth can disappea
Production News : Shooting Begins On New Feature Film In Bristol
Shooting has started on the second feature film to be made in Bristol this month. Mike Newell's 'The Guernsey Literary and Potato Peel Pie Society' is
Production News : Shooting Starts On Film4's David Copperfield Adaptation
Shooting is underway on Film4's 'The Personal History of David Copperfield', an adaptation of Charles Dickens classic novel. The film will be directed
Shooting Partners Launches VR Competition
Shooting Partners has launched #MakeItVR – a professional VR production competition for video producers in the UK to win hands-on experience of VR pro
Production News : Third Series Of NO OFFENCE Begins On Location Shooting
The third series of Paul Abbott's award-winning Channel 4 series NO OFFENCE has begun shooting on location in Manchester. The extremities of DI Viv De
Irish Fairy Story Could Be 'Dream Come True'
Although it is very early days, a new DreamWorks produced movie series may be coming to Ireland, writes Brian McCalden. The company, founded by Steven
Films' Economic Boost No 'Fairy Tale'
The film and television industry will contribute an estimated 200 million Euro to the Irish economy in 2010 in terms of spend on local goods, employme
Using Mobile Connectivity For Outside Broadcast
Outside Broadcast using mobile connectivity and the internet has big attractions, not least of which is the relatively low-cost of connection, certain
Canon Enhances Portable Zoom Lens Range
Canon has announced the addition of two new 4K 2/3" portable broadcast lenses to its range of products. The CJ45ex9.7B and CJ45ex13.6B feature enhance
Mastering The Creative Workflow
Professional and budding filmmakers and photographers has participated in the Mastering the Creative Workflow masterclass, which took place at Pinewoo
Timecode Systems Heads To Cine Gear Expo 2017
Timecode Systems has announced that it will exhibit at Cine Gear Expo 2017, 2–4 June, Los Angeles. At the event, the company will demonstrate a new wa
Everything You Need To Know About HDR
Article credit: Shift 4. Enriched pictures with more immersive and vivid colours, extended contrast, deeper shadows and brighter highlights. Sounds pr