LiveU Announces Spanish, Portuguese Deployments

LiveU has announced a range of deployments across Spain and Portugal in 2013 with more seemingly on the way in 2014.

Spanish broadcaster sRTVE chose LiveU’s technology as part of an overall selection process for its España Directo programme. LiveU solutions were supplied by Overon, part of Mediapro, and the largest supplier of DSNGs in Spain. The programme, running over eight months, utilised four LU70 backpack units. The cellular uplinking technology has been used on a daily basis for live transmission.
Gonzaga Avello, General Manager at Park 7, said, "España Directo is a very dynamic programme with reporters out and about bringing live reports back to the studio. They have pushed the technology throughout the programme’s latest run including live transmission from a small plane as well as using it successfully in crowded, hectic places. Using LiveU has allowed them to bring a far more immersive experience to their viewers."
Spanish independent broadcaster 13TV has been successfully using three LiveU backpack units for its news output.
Medialuso, Mediapro’s Portuguese offshoot and the largest production and services company in the country, has been using six LU70s for a range of production requirements with its customers. Media company A Bola has been using the technology for sports coverage (using 3G and 4G) while live news and events broadcasting has been the requirement from other clients, among them Porto Canal.
The launch of Vodafone 4G in Spain was also covered using LiveU technology. This was an event with 1,500 Vodafone Spain employees. The CEO of Vodafone Spain and Portugal entered the employee convention and later the press conference on a Segway with a camera and a LU40 belt-clip unit, streaming at over 5Mbps constantly.
Zion Eilam, LiveU’s Head of Business Operations Europe, said: "2013 was a really strong year for LiveU across the Iberian Peninsula and we greatly appreciate the efforts of our partner Park 7. We’re very pleased to see that our technology is being used in such a variety of ways, from fast-moving sports broadcasting to innovative news coverage and on to corporate events. It truly is a new age of content acquisition."
www.liveu.tv
(IT)