Broadcast News

Bookmark and Share
18/12/2013

Broadcast Systems Integration In The Multimedia Age

News Image
While keeping up to date with the latest developments in integration solutions continues to prove a challenge, future-proofing is more important than ever, writes Tim Felstead, ATG Broadcast Head of Sales and Marketing.

Broadcast systems integrators perform two key roles. The first is to keep abreast of advances in technology that will deliver the greatest possible reliability, flexibility, expandability and cost-efficience. The second is to manage risk by anticipating market conditions over the lifetime of any new system.
Who, for example, would today invest in a tape-based system given the near universal adoption of file-based content capture, post-production, archiving and networking?
How do SI customers ensure innovation yet avoid dead-end avenues of technology? How do they identify systems that will still be state-of-the-art in five years time without being 'bleeding' edge today? How do they transform their operating structures in response to external market? And technical pressures without bringing their own operations to a standstill?

Risk Avoidance
The predominant demand on almost every television channel is to maximise viewing figures and income. Engineering risk differs between live channels, non-live stored-content providers and the live-plus-catch-up programme providers who offer both types of content. Live channels have the element of timeliness but the stress imposed but all its constraints and needs. Stored-content providers need to ensure controlled access, the maximum possible content availability, the widest possible geographical access, and efficient management of content rights. Broadcast and internet-media infrastructure centres increasingly on software. Systems integrators need to have a high degree of competence in system configuration, including the capacity to write software. It is easier to teach IT skills to a broadcast engineer than to teach a computer specialist about the vagaries of live content synchronisation and media workflows.
A wide range of broadcast industry needs will keep the requirement for media specialists for several decades to come. The industry already has specialist IT subsystem vendors and manufacturers.

The Need For Trust
Trust is perhaps the most important element in a risk sharing or moderating relationship between media customer and systems integrator. However, buying the same technology generally tends to bring the same results or same choices for the simple reason that comfortable familiarity does not push the envelope. That said, persuading a customer to spend money in the fiery boundary between traditional broadcast solutions and IT-based innovation is no easy task.
The only way to attack this issue is to talk through and understand issues jointly before a project is scoped. This can be separated into a 'consulting' phase and an 'implementation' phase, but the real answer is in open dialog during the early days of a developmental project.
Trust can then be established on a project-by-project basis with the balance to innovation suiting the customers own risk profile.

Read the article in the online edition here.
(IT/JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

03/09/2020
Playbox Technology Launches 'In The Hub' Podcast
PlayBox Technology, the world's leading Channel in a Box vendor, has released a new podcast called "In the Hub", which will address the convergence of
02/11/2020
Quality Media Relies On Dejero For Connectivity
Dejero EnGo mobile transmitters were at the heart of Spanish production company Quality Media's delivery of perfectly synchronised live video feeds fr
21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
02/11/2017
Clive Mumby Joins Shotoku Broadcast Systems
Clive Mumby is to join Shotoku Broadcast Systems as Sales Manager, it has been announced. Mr Mumby will be responsible for worldwide sales for the com
27/10/2017
Broadcast RF Orders HEVC 4K UHD HCAM Wireless Camera Systems
xG Technology(xG) has announced that its Vislink business has received an order worth $400,000 for 10 HEVC (High Efficiency Video Coding) 4K UHD HCAM
24/01/2020
Pixit Media Appoint New MD Of US Operations
Leading provider of software-defined storage to the Media and Entertainment industry, Pixit Media, have announced the expansion of its management team
23/01/2020
disguise vx 4 Media Servers Play Key Role In Toyota Booth
The 46th biennial Tokyo Motor Show drew 1.3 million visitors in October unveiling many new vehicles and concept cars to eager crowds. The Toyota booth
22/01/2020
Granite Town Media Upgrades Facilities
Granite Town Media in Milford, New Hampshire has upgraded its facilities with the latest production and distribution technologies. Upgrading its long-
20/12/2019
SCISYS Media & Broadcast Acquired By CGI
CGI has confirmed the completion of the previously announced acquisition by its wholly owned indirect subsidiary CGI Group Holdings Europe Limited of
31/01/2020
High-End KVM Systems For Broadcast And Cinema Professionals
G&D North America Inc. (G&D) has announced that they will be presenting the latest KVM technologies for broadcast and cinema professionals at this yea
09/12/2019
Broadcast Solutions Reports Successful Broadcast Innovation Day 2019
Broadcast Solutions GmbH has announced a very positive balance of their Broadcast Innovation Day 2019. On 28 November 2019, the system integrator invi
09/05/2017
Christy Media Solutions Is At Broadcast Asia: Stand 6J4-05
Christy Media Solutions is exhibiting at Broadcast Asia for the first time this year. As a regular visitor to the show and with a growing customer bas
06/05/2009
Broadcast Asia In Focus For ATG Broadcast
A supplier of broadcast systems planning, design, installation, commissioning and post-installation support services, ATG Broadcast, will be exhibitin
29/01/2020
LiveU To Demonstrate IP Technology At NAB 2020
LiveU is to demonstrate the latest IP technology poised to change the rules of the game for broadcasters, sports producers, and content creators at NA
27/01/2020
NOA To Introduce Archiving Technology At CABSAT 2020
NOA GmbH is getting ready to participate in CABSAT 2020 (Stand F6-22) which runs from March 31 to April 2 at the World Trade Center in Dubai, United A