Viaccess-Orca Appoints EVP, Sales

Viaccess-Orca has announced Chem Assayag as its new EVP, sales.
Mr Assayag takes up responsibility for global sales strategy and business development.
"With the introduction of our latest comprehensive range of products, the company is poised to rapidly expand its client base throughout the world," said François Moreau de Saint Martin, CEO at Viaccess-Orca.
"Chem's combination of expertise and experience in helping companies grow in the digital space, especially with his knowledge of multiscreen and cross-platform content distribution, makes him the perfect person to help us achieve our goals."
Mr Assayag has experience in the world of digital television and content services. During his tenure at OpenTV, he managed operations in Europe and the Middle East, growing revenues to €60m in the company's largest business region.
He also led the worldwide sales, marketing, and business development functions for the MediaHighway® product line at NDS (now part of Cisco Systems).
In the late 2000s he was also a key figure in Europe's developing mobile TV and mobile broadcast industry, leading Qualcomm's MediaFLO division in the region.
Assayag graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe. He will be based in Paris and will report to Saint Martin.
www.viaccess-orca.com
(IT/MH)