Nordisk Film TV Announces New CEO Of Finnish Affiliate

Joonas Hytönen, formerly Head of Entertainment and Executive Producer at Moskito Television Oy, Finland’s largest independent TV production Group, is appointed CEO of Banijay Finland.
Nordisk Film TV, a Banijay Group Company, and one of the largest independent television production groups in the Nordic region announced today that Joonas Hytönen has been appointed as new CEO of its Finnish activities, taking up the appointment on 2nd of September 2013.   At the same time the Group’s Finnish activities known as Solar Television will be re-named Banijay Finland.
Joonas Hytönen, 38, rose through the Moskito ranks to become the Head of Entertainment in 2010.  Known for his intellectual rigour, humour and focus on creative excellence and execution, Hytönen has sold and executively produced award winning hit series such as Dancing on Ice, Survivor, Kitchen Nightmares,Dinner Disasters, Reality Queens of the Jungle and Connected among other titles.  He has also hosted several popular primetime TV shows such as the Joonas Hytönen Show on MTV3 since 1999.
Jacob Houlind, Nordic Group CEO, Nordisk Film TV commented, “We are delighted that Joonas is joining our Group. He has already shown that he has the drive, the vision and the inspiration to lead a world class creative production company and brings over 15 years’ experience of working closely with major broadcasters and other media.  I look forward to working with Joonas as we grow the business together with our outstanding people.”
Joonas Hytönen added, “Nordisk Film TV and Banijay Group have a fantastic ambition for future growth within the Finnish market. These plans are exciting and credible because they are based on experience, an appetite to innovate and great relationships.  I am motivated by the challenge to work with some of the very best industry talent. I look forward to my partnership with Jacob Houlind and the Nordic management team as well as the whole Banijay Group and to leading the Finnish team to achieve an even more impressive performance in a rapidly changing and dynamic Finnish market.”
Banijay Finland produces many of the very strongest brands in big primetime entertainment television in Finland, including Voice of Finland, Voice Kids, Lost Without a Trace, Home of the Year and Top Chef.  The group has a wide range of exclusive partnerships such as those with John DeMol’s Talpa Media and Swedish companies Elk Entertainment and Mexiko.
Banijay Group
Nordisk Film TV
(MH)