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25/07/2013

Harris Broadcast Landmarks Media Sales Platform

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At IBC 2013 in Amsterdam (Stand 7.G20, RAI Exhibition Centre, September 13-17), Harris Broadcast, a leader in delivering advanced, content-rich media experiences to consumers worldwide, will introduce a new and sophisticated graphical user interface (GUI) to the latest version of its market-leading Landmark™ broadcast ad sales, traffic and billing system.
The highly improved and evolved GUI adds a new look and feel to the platform alongside new functionality, without losing any of the core strengths that define Landmark. These strengths include inherent operator flexibility, instant graphical reporting and powerful live data analytics. Landmark differentiates itself from other broadcast sales and scheduling systems in the wealth of vital sales data it provides. With the new GUI, staff can see more of this data with ease, and be instructed when key information changes.
One of the most widely deployed media software sales platforms worldwide, Landmark users deliver vast and complex airtime campaigns. This leads to millions of commercial spots each month, and automatically balances station efficiency with the delivery of quality campaigns for the end customer.
With so much of the underlying processing being handled automatically by the system, it is important that the system architecture can highlight key operational information when required. Landmark’s new ‘Active Tile’ architecture enables operational staff to extract important management data instantaneously, with information on campaign performance, log delivery confirmation and other tasks displayed on workstation desktops in real time without requiring time-consuming interrogation of the system.
"Landmark occupies a critical position with broadcasters’ commercial operations on every continent," said Mike Oldham, senior vice president, global media sales, Harris Broadcast. "With this level of success comes great responsibility as the system’s developer, and we need to make sure that Landmark remains clearly differentiated from rival systems. This new user interface adds function and operability to the platform. It has been developed with our customers in mind and incorporates a great deal of direct customer feedback."
Harris Broadcast
VMI.TV Ltd

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