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th1ng Shoots Ad For Youth Charity

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Soho media production company th1ng has been chosen by M&C Saatchi to produce a TV and cinema advert for a new charity offering young people emotional support and information.
MindFull has been launched by the Beat Bullying Group.
th1ng was asked to provide a number of thematic options to M&C Saatchi for a 30-second TV and cinema commercial.
The film starts with a live action shot of a teenage boy in a dark room, which then moves into hand-drawn animation to convey the turmoil of emotions young people can be faced with.
Two directors collaborated: Will Barras and Shay Hamias, under the aegis of producer Milana Karaica.
Dominic Buttimore, executive producer, th1ng, said: "Having such a clear brief as a start point gave us a lot of room to run wild. With M&C Saatchi picking and choosing from the various themes we presented, we got a chance to draw on the talent and vision from multiple directors across the company."
The film was shot from the perspective of a boy to show how anxieties often associated with girls apply equally to both genders, regardless of age.
All production was handled in-house from concept design, live action shoot, animation and grading.
Buttimore added: "Working for such a vital charity is very rewarding for us; the ability to stretch ourselves creatively presents itself often, though this project took us further by a real desire to effect change and highlight the often terrible personal and emotional realities teenagers sometimes face. We are delighted to be able to support MindFull with this work."
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