Broadcast News

Bookmark and Share
05/07/2013

th1ng Shoots Ad For Youth Charity

News Image
Soho media production company th1ng has been chosen by M&C Saatchi to produce a TV and cinema advert for a new charity offering young people emotional support and information.
MindFull has been launched by the Beat Bullying Group.
th1ng was asked to provide a number of thematic options to M&C Saatchi for a 30-second TV and cinema commercial.
The film starts with a live action shot of a teenage boy in a dark room, which then moves into hand-drawn animation to convey the turmoil of emotions young people can be faced with.
Two directors collaborated: Will Barras and Shay Hamias, under the aegis of producer Milana Karaica.
Dominic Buttimore, executive producer, th1ng, said: "Having such a clear brief as a start point gave us a lot of room to run wild. With M&C Saatchi picking and choosing from the various themes we presented, we got a chance to draw on the talent and vision from multiple directors across the company."
The film was shot from the perspective of a boy to show how anxieties often associated with girls apply equally to both genders, regardless of age.
All production was handled in-house from concept design, live action shoot, animation and grading.
Buttimore added: "Working for such a vital charity is very rewarding for us; the ability to stretch ourselves creatively presents itself often, though this project took us further by a real desire to effect change and highlight the often terrible personal and emotional realities teenagers sometimes face. We are delighted to be able to support MindFull with this work."
www.th1ng.com
(IT/JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

31/10/2017
Firehouse Productions Sets Live Sound Ablaze With Dante Audio-Over-IP Networking
As a sound production company specialising in live events, Firehouse Productions is regularly entrusted with the design, operation and management of c
25/09/2017
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
09/08/2017
BBC To Live Stream From Edinburgh Festivals
The BBC has announced that it is to live stream performances from the Edinburgh Festivals in the latest experiment from its Research & Development tea
13/04/2017
JVC JY-HM360 Handheld Camcorder Makes The Perfect Live Event Companion
JVC has introduced the JY-HM360 handheld HD camcorder, ideal for use by event videographers. It features a 1/2.3-inch 18.9 megapixel back-illuminated
24/03/2017
SAM Demonstrates World's Fastest 4K Live Sports Workflow
At NAB 2017, Snell Advanced Media (SAM) will introduce a wide range of new technology across its product portfolio. These include the new 12G - SDI pr
24/03/2017
Matrox To Showcase Captioning Of Live Web Programming
Dedicated to offering intuitive solutions for broadcasters, Matrox is demonstrating the Monarch HDX's all new, captioning of live internet programming
12/12/2019
Sony's Simple Live Streaming Service Now Available
Sony has announced that its Simple Live Streaming service, a new proposition for users to streamline the process of acquiring live content, will be av
11/03/2020
Hitomi Broadcast To Run Live Demos At NAB 2020
Hitomi Broadcast and the new MatchBox Glass app for near instant lip-sync alignment of mics and cameras, will be running live demos on its stand at NA
06/03/2020
MBC Produce 2019 Indian Oceans Island Games Live
The Mauritius Broadcasting Corporation (MBC) is the national public broadcaster of the Republic of Mauritius, including the islands of Mauritius, Rodr
26/02/2020
Louisiana Duopoly Live Captions High-Volume Local Newscasts With ENCO
Shreveport, Louisiana-based KTBS-TV3 (ABC) and KPXJ-TV21 (CW) needed a more streamlined and cost-efficient method of meeting FCC mandates for closed c
21/02/2020
Green Hippo Controls Visuals At Spotify Live Show
Green Hippo was the company behind the visuals at a Spotify live show in Manchester in 2019. Creative Video Design video director Jay Baker chose the
06/02/2020
Arena Television And dock10 Successfully Complete Live Trial
Arena Television and dock10 have successfully completed a live trial of a new virtual gallery solution with BBC Sport covering the fourth round of the
03/02/2020
LiveU To Demonstrate Powerful Live IP Bonding Technology
At this year’s CABSAT, LiveU will be demonstrating its powerful live IP bonding technology, taking advantage of the faster speeds and guaranteed high
28/01/2020
CGLA Studios Uses XPression For Live GRAMMY® Coverage
Last night's 62nd GRAMMY Awards ceremony was held in Los Angeles and brought together a star-studded group of artists from the world of music and ente
28/01/2020
Magewell Launches Live Streaming Decoder
Magewell has launched a versatile new conversion product that seamlessly brings together the worlds of IP-based streaming and baseband AV presentation