BBFC To Regulate Mobile Content

The British Board of Film Classification is to take over from the Independent Mobile Classification Board (IMCB) as a regulator of mobile operators' code of practice for the Mobile Broadband Group.
The classification framework enables mobile operators to restrict access to their commercial content that is unsuitable for customers under the age of 18.
The framework applies to video and audio/video material or mobile games. It is also used by the mobile operators to calibrate the internet filters that parents can use to restrict content accessible by children.
Hamish MacLeod, Chair of the Mobile Broadband Group, commented: "We are very grateful for the excellent work that the IMCB has done over the last 8 years to support our code. However, with customers increasingly consuming content via mobile networks, we feel that the BBFC's unparalleled expertise will be best suited to provide us with the independent framework and guidance for the future."
David Cooke, Director of the BBFC said: "We are pleased to be able to use our experience and expertise, including the insight we have into public opinion about what kind of content is suitable for under 18s to help Mobile Operators to restrict access to content accessed via mobile networks by those under 18. Parents are concerned about the content children access via mobile devices and the BBFC Framework takes into account the same issues the BBFC considers when age rating a film or DVD, such as strong language, violence, drug use, discrimination, sex and nudity."
The BBFC Classification Framework is a living document which will be updated regularly to reflect evolving public attitudes and societal concerns.
www.bbfc.co.uk
(IT/JP)