Park Road Post Production Nominated For IBC2013 Innovation Awards

SGO have announced that Park Road Post Production has been nominated for the prestigious IBC2013 Innovation Awards for their pioneering work on 'The Hobbit: An Unexpected Journey', a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM) – the world's first High Frame Rate Stereoscopic 3D feature film – directed by Peter Jackson.
The project has been selected from over 200 entries, as one of the four finalists in the Content Creation category. Arguably one of the most significant developments in the last 80 years of cinema, Park Road - with technology partner SGO - has spearheaded innovation throughout the film pipeline that provides new creative opportunities to all filmmakers and a new exciting experience for film audiences.
The IBC Innovation Awards recognise those who have made a real contribution to the industry and whose expertise has had a positive impact on its future direction. The award goes to the end user who has brought together a technology partner and collaborator to realise a creative, commercial or technical goal.
"This year our shortlist reflects the remarkable breadth of our industry, from a blockbuster movie to the research behind getting the best possible HD quality to the home," said Michael Lumley, Chairman of the IBC2013 Innovation Awards judging panel.
"We have a remarkably diverse and fascinating shortlist this year, and like everyone I am keenly awaiting the ceremony at IBC and the announcement of the winners."
The Mistika system was originally explored by Park Road because of its unmatched stereoscopic 3D tools. SGO's development team needed to take programming optimisation to a brand new level in order to support the extensive needs of an end-to-end HFR-3D production. SGO's CEO, Miguel Angel Doncel stated: "When Park Road approached us to further develop Mistika into a complete HFR-3D post-production hub, our development team were already well on the way to being able to support real-time 48fps playback, as well as render-free real-time processing such as colour correction."
Miguel added: "As the entrant and Park Road's technology partner of the awards, we are honoured to be a part of this well-respected accolade. This is a great achievement in its own right, and SGO is very proud to have played a key role."
Park Road's Head of Technology, Phil Oatley said: "The team at Park Road feel very proud that we have been nominated for this significant industry technology award. We wanted to create a complete pipeline, based on one platform, from rushes through to dailies screenings, and on to final online, stereo and colour grading. SGO's Mistika provided a platform that was flexible and robust, gave us even greater speed than what is normally required for your average 2D 24fps project and was so good that the filmmakers never noticed that we were dealing with four times the data of a normal feature. Being nominated for IBC's Innovation Award, is yet another acknowledgement of the hard work that went into this ground-breaking project."
(CD/JP)