Broadcast News

Bookmark and Share
26/04/2013

Confederations Cup Partnership For Sony & FIFA

News Image
Sony and FIFA have announced they are to work together to trial live 4K production workflow at this year's FIFA Confederations Cup.
The international association football tournament will take place in Brazil this summer.
The announcement extends Sony’s collaboration with FIFA and reaffirms its commitment to bringing new and innovative broadcast solutions to sports fans.
The trials themselves will take place at the Estadio Mineiro in Belo Horizonte, one of six stadiums being used for this year’s tournament and will aim to test the process involved in capturing and delivering live 4K content.
The content itself will not be screened to an external audience, and the main focus of the trials will be on the technical and creative aspects of using 4K technology for live sports production and production workflow process, allowing Sony and FIFA to explore the possibilities of bringing 4K broadcasts to future sporting events.
During the tournament, Sony will be stationed at the Belo Horizonte ground. The Sony and FIFA team will produce 3 matches utilising the world's first purpose-built 4K mobile production unit supplied by the leading UK-based production company Telegenic. By testing the full workflow, Sony will have the opportunity to determine the precise skillsets, staffing and technical requirements to ensure the best possible experience for viewers.
Mark Grinyer, Head of Business Development, 3D, 4K & Sports at Sony, said: "We’re tremendously excited about the FIFA Confederations Cup trials.
"We’ve got a long history of working with FIFA to ensure fans get the very best experience when watching sport. Sony is proud to be a pioneer of 4K solutions, and we’re keen to see the benefits this exciting new technology can bring to the sports world. While various aspects of 4K broadcasting have been built and tried before, this trial will be a first in terms of the scope of production for live sports production. The FIFA Confederations Cup is going to be an important milestone for the future of 4K."
Niclas Ericson, Director of FIFA’s TV Division, added: "The FIFA Confederations Cup is a perfect opportunity to trial new technology and production approaches to 4K, and we look forward to seeing how this tournament will help to shape the future of sports broadcasting."
4K provides 4 times the resolution of 2K and is already widely deployed in cinema production and cinemas equipped with Sony 4K Digital Cinema projectors. The quality of content recorded in 4K is simply stunning and allows both broadcasters and production communities to build a future-proof catalogue of premium content.
www.pro.sony.eu
(JP/MH)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

04/04/2014
Sony And FIFA To Collaborate On A Range Of 4K Initiatives
Sony and FIFA (Fédération Internationale de Football Association) have announced they will collaborate on a range of 4K initiatives at the 2014 FIFA W
12/10/2018
Major Sports Network Uses VidOvation And AVIWEST Technology
VidOvation has announced that a major U.S. sports network used VidOvation and AVIWEST technology for international coverage of the annual professional
09/10/2018
Freesat Adds Sony Movie Channel
Freesat has added the Sony Movie Channel to its linear line-up. Offering a wide range of blockbusters featuring the biggest Hollywood stars, Sony Movi
09/10/2018
Sony Creates Solution To Keep Young People Entertained
Sony has created an imaginative solution to keep young patients entertained during their time at Alder Hey Children's Hospital in the North West of En
02/10/2017
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training
09/06/2014
4K OK? Understanding UltraHD... (Pt 2)
"The latest workstations and professional laptops are now up to the task of 4K content creation and NLE developers are all beginning to support native
04/06/2014
BroadcastAsia2014: 4K To Transform Onscreen Viewing
HD (high definition) viewing will soon be a technology of the past, as a result of the proliferation of 4K coming Asia's way. 4K, also commonly known
09/04/2018
Sony To Showcase An Array Of New Technologies And Products At NAB
Sony is to display brand new technologies and products at NAB 2018, made for 4K, 8K, High Dynamic Range, IP and more. These new technologies and produ
16/10/2018
Grass Valley To Showcase Live Production Solutions At NAB New York
Grass Valley will showcase a suite of live production solutions at NAB New York (October 17 – 18, booth 500). The featured solutions will include: • L
19/09/2013
World's First 4K Multi-Camera Live OBVan
Sony has announced that it has been selected by long-term partner Telegenic to design and build one of the world’s first 4K Outside Broadcast (OB) tru
25/04/2013
4K Multi-Camera Live OBVan
Sony has announced that it has been selected by long-term partner Telegenic to design and build one of the world’s first 4K Outside Broadcast (OB) tru
29/04/2014
Asia Gears Up For 4K
4K is "coming Asia's way," according to the organisers of BroadcastAsia, the digital multimedia and technology conference taking place this year in Si
09/06/2014
4K OK? Understanding UltraHD... (Pt 1)
In a bid to get his head around the intricacies of 4K format ahead of this summer's landmark broadcasting event, editor Iain Todd spoke to some indust
10/10/2018
ARRI And Symply Revolutionize On-Set To Post Production Workflow
On-set workflow is evolving to make the transition to post production more efficient, and it is about time. In today's fast paced production environme
24/03/2017
Quantum Releases Purpose-Built 4K Video Reference Architectures
Quantum Corp. has announced its purpose-built 4K video reference architectures that leverage the company's StorNext-powered, disk- and flash-based wor