Broadcast News

Bookmark and Share
08/12/2009

Sony Announces 3D FIFA World Cup

News Image
The World Cup is being filmed and transmitted in stunning 3D - a major global first for broadcasting.
The Sony Corporation and FIFA (Fédération Internationale de Football Association) have announced an agreement for selected media rights of the 2010 FIFA World Cup in 3D.
Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world.
FIFA will utilize Sony's experience and know-how of 3D content production to spread the passion inside the stadiums at the greatest sport event in the world to more people than ever before.
"Global sporting events such as the FIFA World Cup are very important drivers of new technology, particularly in the TV market", explained Tom Morrod, Senior Analyst, TV Technology at Screen Digest.
"The news that the FIFA World Cup will be filmed in 3D for the first time will certainly increase the uptake rate of 3D TVs in the home and develop the installed base earlier than would otherwise have been the case.
"As a result of this news, and an increasingly bullish industry outlook on 3D, Screen Digest has increased its forecast, and now estimates that 13.6m 3D TV sets will be installed in Europe by 2013."
"3D will undoubtedly transform the way we enjoy content in the Living Room,” said Fujio Nishida, President of Sony Europe. "At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation3.
"During June and July 2010 we will provide our European consumers with the most compelling 3D content to enjoy and experience first-hand, for example at the FIFA International Fan Fests."
Viewers will be able to enjoy 3D experiences at the following locations:
  • During the 2010 FIFA World Cup, FIFA will host the 'International FIFA Fan Fest' public viewing events in seven cities around the world (Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney).
    At Sony's commercial displays located within the 'Fan Fest,' people will be able to enjoy and experience promotional highlight trailers of the FIFA World Cup in 3D.
  • In anticipation of the Official 3D Film, viewers will be able to watch promotional trailers for the film of the World Cup in 3D at retail outlets (including Sony stores) that sell Sony products around the world.
  • Sony Pictures Home Entertainment plans to produce and distribute the Official 3D Film on the Blu-ray Disc1 and other formats.
By combining the excitement of the FIFA World Cup with 3D images generated using Sony's technology and products, Sony and FIFA will seek to deliver 3D images that convey the action and emotion of the World Cup to viewers around the world, and a viewing experience as if they were on the pitch themselves.
(KMcA/BMcc)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

15/05/2017
Spiritland Delivers Supreme Sonic Experience With Audio-Technica
Created as a space to "celebrate artistry and indulge the senses", Spiritland's world-class, bespoke sound system makes it one of London's most exciti
20/09/2017
ES Broadcast Hire Invests In Sony Equipment
ES Broadcast Hire has announced a significant investment in Sony equipment. The news was revealed at IBC2017, and the investment involves Sony 4K HDR
05/07/2019
Sony Expands 1000X Family
Sony has expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3. Sony's Noise Cancellation has been
27/06/2019
Nevion Confirms Agreement With Sony
Nevion has agreed with Sony Imaging Products & Solutions Inc. (Sony) to establish a strategic partnership in the area of IP-based solutions for broadc
01/11/2017
LED Creative Delivers For 2017 Best FIFA Football Awards
LED Creative has recently supported the Infinity Creative Events production crew with a number of products at the 2017 Best FIFA Football Awards. Film
04/04/2014
Sony And FIFA To Collaborate On A Range Of 4K Initiatives
Sony and FIFA (Fédération Internationale de Football Association) have announced they will collaborate on a range of 4K initiatives at the 2014 FIFA W
13/12/2017
BBC World Service and Sundance Institute Join Forces On New Audio Storytelling Series
The BBC World Service and Sundance Institute, who are collaborating on a series of radio programmes and podcasts under the theme of 'Neighbour', have
09/08/2017
Timeline Television Help Deliver IAAF World Championships Coverage
Timeline Television is providing OB and RF services for FilmNova for the IAAF World Championships Marathon and Race Walks in London this month. The ma
04/08/2017
Lawo Infrastructure Used By ATM For 2017 World Games
The portfolio of remote production broadcasting involving equipment from German technology pioneer Lawo now includes Poland's first live IP production
24/03/2017
SAM Demonstrates World's Fastest 4K Live Sports Workflow
At NAB 2017, Snell Advanced Media (SAM) will introduce a wide range of new technology across its product portfolio. These include the new 12G - SDI pr
02/07/2012
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
17/09/2010
SENSIO 3D Recognised At IBC
SENSIO Technologies has announced a successful IBC show in Amsterdam, where 3D broadcasting was high on the organisers' and visitors' agenda. The IBC
14/09/2010
Presteigne Charter Invests In Sony 3D Technology
A leading broadcast dry hire and systems rental specialists, Presteigne Charter, has announced a major expansion of its 3D facilities, following the l
12/03/2009
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors Sony Electronics and RealD are working together to provide exhibitors with
12/04/2018
Rohde & Schwarz To Provide UHD Encoding For 2018 Russia World Cup
Swisscom has chosen Rohde & Schwarz to provide ultra high definition (UHD) encoding facilities for the upcoming 2018 FIFA World Cup in Russia. With Ro