Broadcast News

Bookmark and Share
31/03/2003

MPC post global campaign for Motorola

Nick Gordon at Academy has directed a global campaign (3 x 30 second commercials) for Motorola’s new C350 phone, posted at MPC.
The three commercials, with the strapline, 'Motorola - intelligence everywhere' were shot on location in Sydney.
In the first offering, Paul Van Dyk is driving through the city at night when he gets a call on his Motorola. The ring tone is one of his own dance tracks and has an immediate effect on his surroundings. The traffic lights change in time with the music, cars bounce up and down to the rhythm, street lights and building lights flicker on and off, creating a club-like flash of lights on the crowds of people walking by. It’s as if the whole city is possessed and 'dancing' in time with the rhythm. As the ring tone builds into a crescendo a great flock of birds swoops across the cityscape, moving with the atmospheric music. When Van Dyk takes the call and the city returns to normal.
Inferno artist Nick Seresin attended the shoot and created 2D effects in post, along with Inferno artist Dan Sanders. Light effects were composited onto the buildings and crowds and flashing traffic lights were added. Extra vehicles, such as a Sydney taxi, were also composited into the scene. Certain elements needed to be removed in post, including a crane and various logos from buildings.
The flock of birds was created in Maya by 3D animator Greg Massie. Massie created the animation using a flocking system written by MPC’s James Turner.
Jean-Clement Soret graded the commercial, following Nick Gordon’s brief for a soft contrast, rather than a strong look, keeping as true to life as possible. Rather than creating a new look, Soret treated the ad in a similar way to treating a black and white image – brightening and darkening specific areas of the picture.
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

03/10/2017
Helsinki City Theatre Chooses Clear-Com For Renovation Project
The Helsinki City Theatre in Finland has installed an extensive and fully integrated wired and wireless system from Clear-Com as part of a multi-milli
30/06/2017
Lipsync Provides Full Sound And VFX Post-Production Services For Drama
LipSync has announced its role in providing full sound and VFX post-production services for upcoming drama Alone in Berlin. From tomorrow,01 July, the
17/05/2017
dock10 Expands Post Production Facility
dock10 has announced an expansion of its post production facility, The Quay. Following on from a development of the facility in 2016, the latest addit
01/11/2019
Post House Directors Cut Upgrades To Baselight
Independent London post house Directors Cut Films – owned and operated by its creative staff – has invested in a Baselight TWO colour grading workstat
02/11/2017
Broadcasters & Post Production Facilities Digitising Legacy Tape Formats
The first in a series of articles by Pat Horridge of VET Training covering the issues facing broadcasters and post houses needing to digitise legacy t
17/10/2017
Timeline TV Provides Post-Production For 'Rabbit Punch'
Timeline Television has provided post-production for the short feature, Rabbit Punch. The 15-minute film tells the story of a teenager in search of a
26/02/2020
Apprentice Scheme In Post Production Launches
The UK government launched its Apprenticeship Levy in April 2017. For employers that spend £3million or more on payroll HMRC collects an additional 0.
19/02/2020
Visual Data Media Services Acquires Digital Post Services
Visual Data Media Services has acquired Hollywood-based Digital Post Services (DPS) as part of its global acquisitions strategy. DPS has a well-establ
10/01/2020
HD And High Dynamic Range Post-Production Update
It is commonly assumed in the broadcast business that HDR is the preserve of OTT-based channels like Amazon and NetFlix. A lot more HDR production is
03/12/2019
Timeline North To Provide Post-Production On BBC Sports Personality Of The Year
Award winning post house, Timeline North, based in MediaCityUK, is providing post-production on BBC Sports Personality of the Year 2019 live show VTs.
20/03/2017
Creative Drive Remains The Beating Heart Of Post Production
We work in an industry where literally "time is money", and while technology and the way we work may have changed over the years, the drive for greate
18/03/2020
Timeline Provides Post-Production On Two BBC Sport Relief Documentaries
Timeline Television North in MediaCityUK has provided BBC Sport with full post-production on both the Greg James' Sport Relief Heroes and 2020: Gareth
17/01/2020
AoIP In Audio Post: 3 Reasons Why
In the course of our recent work we’ve met with around 50 customers specifically to talk about AoIP in Audio Post. Our aim was to gauge adoption and u
13/12/2019
Matthews Panel Stand Cranks Up Lights, Monitors And More
Matthews Studio Equipment has offered yet another smart solution that makes life on set a bit more convenient. New Panel Stand answers the need for a
19/05/2017
Welcome To The City Of Lights...
Known as the City of Lights and the 'Entertainment Capital of the World', Las Vegas was home to the broadcast industry last month as the 2017 NAB Show